Assistant Manager, Brand & Culture
HK Express
- Hong Kong
- Permanent
- Full-time
- Assist in developing and executing comprehensive brand strategies to position HK Express as a leading LCC in the region.
- Develop and maintain brand guidelines, ensuring adherence across all departments and external partners.
- Coordinate and liaise with third party partners for campaigns
- Align with local market and overseas market nuances and advise positioning of brand accordingly
- Assist in developing maximum targeted brand exposure through participation in trade shows, corporate events, exhibits, sponsorships and partnerships;
- Assist in brand health research to evaluate consumer trends and market conditions, analyse consumer feedback, competitor data, establish customer intimacy, and identify growth opportunities obtained from various sources;
- Support ad-hoc duties as assigned.
- Support the development and implementation of initiatives that promote a positive and inclusive work environment aligned to our culture
- Assist in the design and delivery of employee engagement programs and activities to enhance employee satisfaction and retention.
- Plan & execute culture roadmap by translating values into actionable steps
- Carry out culture communication with creation of compelling content for various communication channels (incl. culture workshops, articles) so employees understand culture values, behaviors and expectations
- Ensure every touchpoint (external & internal) reflects culture
- Work with each BU to bring culture alive by collaborating to support how desired culture is brought alive
- Be culture champion actively promoting UO values
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in brand management, marketing, or related roles.
- Strong understanding of branding principles and experience in developing and implementing brand strategies.
- Excellent written and verbal communication skills in English and Chinese (Cantonese and/or Mandarin).
- Creative thinker with a keen eye for design and attention to detail.
- Proven ability to manage multiple projects and prioritize tasks effectively.
- Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
- Excellent communication and presentation skills, both verbal & written in English & Traditional Chinese
- Knowledge of the aviation industry or previous experience in the travel industry is a plus.
- A genuine passion for branding and culture is essential for this role. The ideal candidate should demonstrate a deep understanding of the importance of brand management and the ability to create and nurture a positive organizational culture.
- Creative Thinking: possess strong creative thinking skills and the ability to generate innovative ideas and solutions.
- Strategic Mindset: have a strategic mindset and the ability to align brand and culture initiatives with the company's overall goals and objectives.
- Excellent Communication: Strong written and verbal communication skills are crucial for effectively conveying the brand message and engaging employees.
- Collaboration and Relationship Building: The Assistant Manager will work closely with various internal teams, external partners, and senior management. Therefore, the ability to collaborate effectively, build relationships, and influence others is essential.
- Organizational and Project Management Skills: have excellent organizational and project management skills to handle multiple initiatives simultaneously.
- Cultural Sensitivity: Working in a diverse environment, he/she should possess cultural sensitivity and the ability to understand and respect different perspectives.
- Fly anywhere we fly for free with your friends and family to explore the world
- Hybrid working with flexibility in workplace and working hours to foster work-life harmony
- Open office to collaborate, connect and share great ideas
- Energetic and multicultural teammates from up to 50 nationalities!
- Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.
Applications close: