Assistant Manager Performance Marketing
Cathay Pacific
- Chek Lap Kok, Hong Kong
- Permanent
- Full-time
- Work with the manager to develop and plan the strategy of the overall performance marketing programme and synergies between brand, display / programmatic, search, social, marketing cloud, digital content and other touchpoints.
- Oversee the development and execution of global performance marketing initiatives including SEM and display ads in order to achieve KPIs of air pillar marketing campaigns.
- Assist in developing and implementing SEO strategies to drive organic traffic into our website
- Work closely with different marketing teams around the world to optimize funnel and improve conversion rates; along with different stakeholders within the company to improve customer engagement and expand the scope of Cathay travel lifestyle brand.
- Ongoing enhancement on media plan built to answer business needs in order to improve digital experience across all digital touchpoints.
- Understand and execute customer segmentation and targeting for business pillars across digital touchpoints.
- University degree in Business, Marketing, Economics, Communications, or related discipline.
- Minimum 5 years of experience in Digital Marketing or Paid Media. Experience in industries like airline / travel industry a plus.
- Excellent professional knowledge of performance marketing tools / platforms, e.g. Adobe / Salesforce suite, Google Analytics, DoubleClick Campaign Manager, DV360, Facebook Ads, site testing / optimization tools and etc.
- Knowledge in Adobe Analytics, Adobe Campaign, Google Marketing Platform, or Tealium a plus.
- Strong communicator, collaborative. Experience working in matrix structure to support cross team initiatives.
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