Senior Manager, Multimedia & Content
The Hong Kong University of Science And Technology
- Clear Water Bay, Hong Kong
- Permanent
- Full-time
Department: Global Engagement and Communications Office
Job ID: 10919Job Posting DetailsWe are seeking a creative and strategic Senior Manager of Multimedia & Content to lead the development and execution of high-impact digital content that elevates our brand identity. This role will oversee website branding, UX/UI elements, and multimedia content production (video, photo, and interactive design) to ensure a cohesive and engaging user experience across all digital platforms. The ideal candidate combines a strong design sensibility with technical expertise in content development, along with the ability to align multimedia strategies with broader organizational goals.Key Responsibilities
1. Branding & Website Management
- Lead the visual identity and UX/UI design of the organization’s website, ensuring alignment with brand guidelines.
- Collaborate with web developers to optimize navigation, accessibility, and responsiveness.
- Oversee the creation of interactive elements (e.g., micro-animations, infographics) to enhance engagement.
- Conduct regular audits to ensure consistency in typography, color schemes, and imagery.
- Direct end-to-end production of videos, photo shoots, and motion graphics for campaigns, social media, and internal communications.
- Manage scripting, storyboarding, filming, editing, and post-production workflows.
- Curate a library of visual assets (stock photos, b-roll footage, templates) for cross-team use.
- Ensure content adheres to brand voice and accessibility standards (e.g., subtitles, alt text).
- Manage a team of designers, videographers, and content creators.
- Partner with communications & content, social media, and PR teams to align multimedia content with campaign objectives.
- Liaise with external agencies/freelancers for specialized projects (e.g., 3D animation, drone footage).
- Track engagement metrics (e.g., dwell time, video completion rates) to refine content strategies.
- Stay ahead of industry trends (e.g., AR/VR, AI-driven design tools) and pilot new formats.
- Optimize content for SEO and multi-platform distribution (web, social, email).
- Bachelor’s degree with 12+ years in multimedia production, digital design, or content strategy, with 3+ years in a leadership role.
- Expertise in:
- UX/UI principles (Figma, Adobe XD, or similar) and web design best practices.
- Video/photo production (Adobe Premiere, After Effects, Photoshop, Lightroom).
- Content management systems (e.g., WordPress, Drupal).
- Portfolio demonstrating brand-centric visual storytelling across web and multimedia.
- Strong project management skills and budget oversight experience.
- Knowledge of accessibility standards (WCAG) and performance analytics (Google Analytics, Hotjar).
- Proficient in English and Chinese
In support of a green work environment, we accept applications submitted online only. To apply, please complete an online application form through the HKUST Careers website (https://hkustcareers.ust.hk) and return it online to the Human Resources Office. Review of applications will continue until the position is filled. Applicants will receive an acknowledgement by email upon successful submission. We thank applicants for their interest, but advise that only shortlisted candidates will be notified of the result of the application.
(Information provided by applicants will be used for recruitment and other employment-related purposes. Applicants should read the Personal Information Collection Statement before submission of application.)HKUST is an equal opportunities employer and is committed to our core values of
inclusiveness, diversity, and respect.
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