Hong Kong, Hong Kong SARMarketing - Growth /HybridAbout the RoleCrypto.com is seeking a Senior CRM Specialist (App Trading Focus) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform transaction, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.You will join a growing team of professionals driving transaction engagement at , and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.Responsibilities:-Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams-Drive platform transaction, engagement, and usage metrics for the products and services (e.g. daily transacting customers, repeated transactions)-Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion.-Support analysis and enhancement of CRM campaigns-Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness-Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages-Pulling reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans.-Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives-Assess and plan data points to integrate with CRM platformRequirements:-BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business -Analytics, Data Science or relevant field-Minimum of 3 years experience in e-commerce business-Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)-Experience with API integration will be a plusA strong eye for detail and precision-Quick-thinking to respond to ever-changing and volatile market conditions-Self-directed learning attitude and strong sense of ownership-Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)Strong experience with -Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking-Excellent skills in MS Office suite of programmes-Excellent command of English, both written and verbally-Proficiency in building email templates via HTML Proficiency in SQL or Python and other programming languages-Experience in copywriting and/or design Strong understanding of cryptocurrency/blockchain industries including non-fungible tokensLife @ Crypto.comEmpowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.Are you ready to kickstart your future with us?BenefitsCompetitive salaryAttractive annual leave entitlement including: birthday, work anniversaryAspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.Work Perks: visa card provided upon joiningOur benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.About :Founded in 2016, serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.Learn more at .is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.Personal data provided by applicants will be used for recruitment purposes only.
