Junior Category Manager - Liquor & Tobacco

Shilla Travel Retail Hong Kong Limited

  • Hong Kong
  • Permanent
  • Full-time
  • 19 days ago
The Shilla Duty Free operates 6 Cosmetics & Perfumes and Fashion Accessories stores at the Hong Kong International Airport starting from 12 December, 2017. The brand “Beauty & You” is a one-stop shopping destination offering a wide spectrum of beauty and fashion accessories brands. We engage customers at every stage of their airport shopping journey with exciting activities, refreshing concepts and excellent service, delighting them with unparalleled shopping experience and irresistible value that is Beauty & You.To cope with our business expansion, we would like to invite a high calibre and passionate candidate to join us for the following position by "Apply Now".PRIMARY OBJECTIVEReporting directly to the Merchandising Director, the Junior Category Manager – Liquor & Tobacco will be responsible for leading and managing his/her portfolio of Liquor & Tobacco brands from forecasting/OTB, buying to store’s brands performance in order to maximize sales, trade margins and trading profits, stock-on-hand and stock turn.JOB DUTIES & RESPONSIBILITIESResearch, monitors, analyze and improve his/her portfolio performance from diverse perspective: sales, category mix, customer mix, market trend, penetration, who is shopping vs. who is not, etc.;Update a robust brand-mix in order to attract different segments and profiles at International Airport (age, socio-economic status, nationality, shopping behavior, etc.);Negotiate and manage trade terms and reach agreements with brands which includes store design and layout, space planning, CAPEX funding, Sales advisor headcount;Responsible for OTB management, purchase order proposals, stock management and KPI’s control;Work closely with brands and Retail Operations Team to: upgrade and maximize our in-store execution (brands stories, lifestyle concepts, tailored proprietary furniture, curated zones, etc.) in the respect of awarded tender submission contents; support store refurbishment projects such as working with external project management, designer and contractor;Liaise with Marketing and IT Teams to develop his/her portfolio through digital channels, on-line store, in store digital assets and marketing strategies;Oversee the overall planning and execution of brands’ marketing /promotional calendar for his/her portfolio;Manage brand marketing income through securing marketing supports from brands such as GWP and investments;Support Marketing Team in the areas of advertising, public relations and communications, and any external tie ups promotions or partnership programs.KEY REQUIREMENTS & COMPETENCIES
  • Degree holder or equivalent;
  • At least 4 years of relevant merchandising experience in Liquor & Tobacco, preferably in travel retail industry;
  • Possess category acumen and flair;
  • Self-starter with strong business acumen and result-oriented;
  • Outgoing, dependable, proactive and team player with can-do attitude;
  • Good organization and time management skills;
  • Good customer service focus to internal and external customers;
  • Strong communication and interpersonal skills, ability to interact with all levels;
  • Knowledge in SAP is a plus;
  • Fluent in written and spoken English and Cantonese. Other language skills would be a plus.

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