
Intern (Digital Exp. & SEO) 6 -12 months, PT
- Hong Kong
- Contract
- Full-time
- Create and update webpages with help of modern content management systems (CMS). By collaborating with UX Design Team, propose and deliver customer-centric web experiences.
- Perform search engine optimization tasks including keyword research, competitor analysis, content creation, and audit to capture organic traffic opportunities.
- Extract insights from data analytics of Zurich’s web platforms to better customer experience and support business objectives.
- Conduct other tasks related to digital experience, innovation and technology, with a focus on conducting research and presenting result-driven plans.
- Bachelor’s degree in Business Administration (major/concentration in Marketing or Digital Marketing), Languages, Design, Computer Science, or any related majors
- Basic understanding in user experience and customer journey.
- Excellent command of both spoken and written Chinese and English.
- Foundation and strong interest in search engine optimization (SEO), with an intention to develop the skills further.
- Believe in customer centricity and using technology to drive changes.
- Able to break down complex business problems, evaluate available options, and present ideas with executable actions.
- Experience in enterprise-level web, e.g. Sitecore or Adobe Experience Manager is highly preferred
- Elementary knowledge in HTML and CSS knowledge is preferred.
- Experience in SEO tools e.g. Google Search Console, Ahrefs, Semrush or Moz is an advantage
- Basic knowledge in Google Analytics, Looker Studio and Google Search Console is an advantage.
- Prior experience in project management with relevant knowledge in relevant tools (e.g. JIRA) is also an advantage.
- Location(s): HK - Hong Kong
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