Associate, Regional Category Analyst (Retail)

Foodpanda

  • Hong Kong
  • Permanent
  • Full-time
  • 5 days ago
Quick Commerce is a fast-growing business unit within foodora, Yemeksepeti & foodpanda, three entities active across 18 markets in Europe & Asia, which are part of Delivery Hero, a global leader in online food ordering and delivery services. Quick Commerce consists of two main business segments - Dmarts (own-inventory model) and Shops (marketplace model), which are focused on delivering ultra-fast and convenient on-demand delivery solutions to customers.Job Description:We are seeking a highly analytical and strategic Regional Assortment & Growth Associate to join the Shops Commercial team. This role will be responsible for driving assortment and promotion growth in our local markets that drive customer engagement and revenue.The successful candidate will work cross-functionally with marketing and local account management teams to develop and manage promotion playbooks, create trade marketing calendars, and ensure alignment with regional business goals. You will play a key role in driving conversion and promotion effectiveness through implementation of an effective assortment category growth and campaign framework.Responsibilities:
  • Insights: Employ data-driven decision making to drive a healthy assortment portfolio. Analyze customer shopping habits and preferences to provide insights to local market Account Managers on what customers want to buy, at what price vs. what we offer, and what’s frequently brought together.
  • Category Mix Planning: Assist in defining optimal assortment category benchmarks and develop frameworks to address local team challenges to reach these benchmarks.
  • Campaign Planning: Assist in defining regional campaign & seasonality guidelines, collaborate with local account managers to ensure appropriate assortment selection & mechanics for campaigns to maximize sales, margin and conversion. Perform post-campaign analysis to identify improvements.
  • Visibility Planning: Work closely with local commercial teams to define trade calendar & strategy in utilizing frontend assets to maximize performance (clicks & conversions) of CRM and media assets.
  • Marketing Collaboration: Work closely with the marketing team to define and prioritize campaign calendars for Top & Mid-tier campaigns, ensuring initiatives are aligned with key business objectives and market conditions.
  • Competition Analysis: Ensure all campaigns and assortments are relevant and competitive, aligning with seasonal trends, competitor and in-store offerings.
  • Project Management: Monitor project progress, identify bottlenecks, and proactively implement solutions in areas such as new product feature rollouts & adoption, assortment expansion sprints etc..
  • Support: Support local teams in troubleshooting issues related to catalog updates and campaign execution.
Job Requirements:
  • 1+ years of experience in a commercial / marketing / campaign role in retail, eCommerce or a fast-moving consumer goods (FMCG) environment. Fresh graduates are welcomed to apply.
  • Excellent project management skills with experience working with cross-functional teams (marketing, commercial, product, etc.) to define, create roadmaps for, and execute assortment growth and campaigns.
  • Excellent analytical skills with the ability to assess category & campaign performance, identify trends, and optimize for better results.
  • Ability to think strategically and identify opportunities for business growth through trade marketing campaigns & promotions.
  • Excellent communication (fluency in English) and interpersonal skills, with the ability to effectively communicate with regional internal & external stakeholders across APAC, EU and Turkey.
Plus points/nice to have:
  • Data analytics : Intermediate or advanced skills in SQL, Big Query and Looker. Familiar with Tableau and Salesforce suite.
  • Automation experience : Coding skills to automate processes (e.g., Python, Google App Scripts).
  • Industry knowledge: Strong interest in ecommerce platforms, online promotions, and consumer behavior in the online retail sector.
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