Team Manager - Brand Communications, Digital Marketing and eCommerce

AMOREPACIFIC Hong Kong Co Ltd

  • Wan Chai, Hong Kong
  • Permanent
  • Full-time
  • 4 days ago
RESPONSIBITIESDigital Strategy & PlanningDevelop and execute a comprehensive digital marketing strategy aligned with HQ digital team to achieve brand goals and business objectives.Identify growth opportunities across digital channels including e-commerce, social media, SEO/SEM, CRM, and influencer marketing.E-commerce ManagementOversee the brand’s e-commerce platforms (own site and marketplaces), ensuring optimal user experience, conversion rates, and sales performance.Collaborate with product, sales and logistic teams to ensure seamless online operations.Performance MarketingPlan and manage paid media campaigns (Google Ads, Meta, YouTube, etc.) to drive traffic, engagement, and ROI.Analyze campaign performance and optimize based on data insights.Provide regular reports and actionable insights to management.Social Media & ContentLead the content strategy for social platforms (IG, FB etc.), ensuring brand consistency and engagement.Brand CommunicationsDevelop and implement a comprehensive communications strategy to strengthen brand awareness and reputation.Craft compelling brand narratives and messaging across all channels (PR, digital, retail, packaging, etc.).Ensure consistency in tone of voice and brand identity across all touchpoints.Manage press releases, media kits, and PR campaigns to cultivate KOLs and KOCs and create WOM.Team & Agency ManagementManage and mentor a small digital team and coordinate with external partners/agencies.REQUIREMENTSDegree holder in Business, Marketing or related disciplines7 years of marketing / Ecommerce experience; the candidate has 2 years of managing experience are more preferredGood understanding and hands-on experience on Tableau and magento would be more preferred, ability to balance between data needs and business requirement for actions.Proven analytical and influencing skills, with ability to articulate objectives, strategies and tactics to achieve resultConsumer-centric mindset, ability to turn data into actionable insightsFluent in both spoken and written English and Chinese is requiredProactive, well organized, positive, energetic and team-orientedWe offer opportunities for development in addition to a competitive remuneration and benefit package to the right candidate.To know more, please visit:
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