(Senior) Marketing Executive / Social Media Specialist

Fit Fit Food Nutrition Consultancy Limited

  • Kwun Tong, Hong Kong
  • Permanent
  • Full-time
  • 27 days ago
(Senior) Marketing Executive / Social Media SpecialistHolistic Traditional Chinese Medicine & Modern Health Management BrandAbout UsWe are a fast-growing holistic health management brand that integrates Traditional Chinese Medicine with modern healthcare solutions. Our brands, including Fit Fit Food and other wellness brands, have accumulated over 150,000 followers across social media platforms. We are seeking a passionate marketing professional to support our brand growth and marketing initiatives.Key Responsibilities:Digital Marketing Strategy & Execution
  • ⁠ ⁠Assist in planning and executing multi-platform digital marketing campaigns
  • ⁠ ⁠Manage social media accounts and content calendars
Content Creation & Social Media Management
  • ⁠ ⁠Create and manage engaging social media content
  • ⁠ ⁠Develop viral content strategies with eye-catching headlines
  • ⁠ ⁠Support content production including copywriting and basic visual design
  • ⁠ ⁠Assist in shooting and editing video content for Instagram Reels and other platforms
  • ⁠ ⁠Research and apply latest social media algorithms and trends
  • ⁠ ⁠Analyze competitors' social media strategies and content performance
  • ⁠ ⁠Maintain brand consistency across all marketing materials
Data Analysis & Optimization
  • ⁠ ⁠Track and report on marketing campaign metrics
  • ⁠ ⁠Analyze campaign performance data
  • ⁠ ⁠Identify opportunities for campaign optimization
  • ⁠ ⁠Monitor campaign performance and prepare regular reports
Requirements:Education & Experience
  • ⁠ ⁠Bachelor's degree in Marketing, Communications, or related field
  • ⁠ ⁠2-5 years of marketing experience (Adjusted for junior to mid-level)
  • ⁠ ⁠Must be experienced in social media content creation, including video production
  • ⁠ ⁠Experience in healthcare/wellness/beauty industry is a plus
Technical Skills
  • ⁠ Proficient in social media platforms and management tools
  • ⁠ Experience with digital marketing campaigns
  • ⁠ Basic photography and videography skills
  • ⁠ Familiar with content creation and basic design tools like Canva
  • ⁠ Proficient in using Premiere Pro, CapCut, or Final Cut Pro, AI tools for content creation and optimization is a plus
  • ⁠ Knowledge of Meta Business, SEO and SEM optimization techniques is a plus
Personal Qualities
  • ⁠ Strong attention to detail
  • ⁠ Excellent organizational and time management skills
  • ⁠ Good communication abilities
  • ⁠ Team player with positive attitude
  • ⁠ Ability to multi-task and meet deadlines
  • ⁠ Fluent in written and spoken Chinese and English
  • ⁠ Creative mindset with ability to develop viral, relatable content
  • ⁠ Keen sense for health and wellness trends
Benefits:Compensation & Leave- Competitive salary package- Performance bonus- 5-day work week (Flexible hours may be required for marketing campaigns and events)- Annual leave- Public holidaysHealth & Wellness- Monthly CMP healthcare & beauty allowance- Staff discount on wellness products and treatments- Modern and comfortable working environmentCareer Development- Professional training opportunities- Career advancement potential- Mentorship from senior team members- Opportunities to attend professional video production and social media marketing coursesHow to Apply:Please submit your resume including:- Current and expected salary- Relevant experience- Available start date- Portfolio (if available)- Social media content portfolio or video production samplesAll applications will be treated with strict confidentiality. Shortlisted candidates will be invited for an interview.All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

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