Chief Marketing Officer (Fintech) - IC

• Responsible for overseeing the planning, development and execution of a comprehensive marketing philosophy & strategy that align with organization’s business goals
• Oversee the Business Development function for new clients acquisition, connect with strategic partners to expand the business and generate new revenue
• To generate revenue by driving customer acquisition and retention through effective marketing strategies and develop our business with other partners or form alliances to expand our business
• Using digital channels and other off line channels to further
• Lead the Corporate Marketing team in the development and execution of effective marketing strategies
• Lead the Business Development team to expand our business in the market
• Oversees the organization’s branding, digital & traditional marketing, event planning, public relations, and community outreach programs
• Develop a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand
• Create synergies to expand brand exposure and leverage relationships with internal & external business partners
• Conduct marketing research, identify of customers’ needs and develop new customer channels
• Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions
• Develop and implement the organization’s multi-channel, multi-segment marketing campaign based on industry-leading insight
• Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition
• Spearhead the creation and maintenance of the organization’s digital footprint, while effectively utilizing SEO, SEM
• Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with product & sales
• Establish a powerful marketing funnel and ensuring leads are qualified when entering the sales pipeline
• Design and execute RIO driven campaigns via different digital channels such as product pages, search engines, display, video, KOLs, social medial portals, etc
• Use of digital analytics to forecast, track, measure, and analyse the performance tracking on website, social media portfolio and evaluate end-to-end customer experience across multiple channels and customer touch points

• Bachelor’s degree in marketing, advertising, communications, or business
• 15+ years’ experience at a senior level in Marketing Management & Business Development in financial service or banking industry
• Strategic thinking, Results oriented, Superb analytical skills
• Demonstrated experience on Brand Strategy, Media, Digital/E-commerce, Social Media, Creative development, Customer Acquisition and Retention
• Solid experience to drive digital marketing & performance marketing strategies for customer acquisition and retention
• Demonstrated ability to lead and inspire a team
• Outstanding communication and interpersonal skills
• Thorough knowledge of marketing principles, brand, product
• Deep understanding of changing market dynamics
• Strong communication skill

Classy Wheeler