Senior Marketing Manager (Digital & CRM) - F&B

Michael Page

Hong Kong
Permanent
Full-time

24 days ago
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About Our ClientOur client is a group of restaurants offering Chinese and Western food in Hong Kong and Mainland China. To cope with the company's expansion and market demands, they are now looking for a Senior Marketing Manager to join the team in Hong Kong.Job DescriptionThe Senior Marketing Manager will report to the Marketing Director and lead a small team to oversee marketing campaigns and communications with a focus on CRM and digital marketing strategies.

Responsible for creating and implementing strategic marketing plans aimed at improving brand positioning, enhancing customer engagement and experience, and increasing sales revenue.
Supervise and manage the execution of integrated marketing campaigns across different channels including digital marketing, social media, KOL management, and public relations.
Develop marketing and promotion strategies to bolster the recruitment and retention program for the Company Apps Membership program.
Utilize data analysis and consumer behavior research to drive CRM strategies, aiming to strengthen brand loyalty and generate incremental revenue.
Establish and maintain relationships with business partners, agencies, and vendors to leverage their resources and capabilities in support of marketing objectives.

The Successful ApplicantThe company is looking for a talent who is a degree holder in Marketing, Business, Communications, or related disciplines with minimum 8 years of all rounded marketing experience in F&B/ retail, including 3 years in managerial grade.Creative thinker who's strong in digital marketing with solid experience in CRM strategies is highly preferred.Good command of both written and spoken English, Chinese and Mandarin is required.What's on OfferThe company offers a competitive salary package and a promising career path for high potential candidates.

Michael Page