Senior Manager, Digital Marketing

• Digital Marketing and Branding
• Engage with influential figures, government officials and business leaders in HK and Overseas
• Work with a professional team to achieve optimal outcomes

• develop and implement digital marketing strategy, creating stories to entice potential visitors
• manage social media platforms to grow the community and enhance engagement through crafting compelling and relevant content
• drive the continuous enhancement of website, and periodic updating of website content to ensure consistency, quality and alignment with the brand's image
• manage and monitor existing online partnership projects, develop new strategic alliances and cooperation with potential partners, including chambers, industry associations, universities, other private sectors etc.
• oversee agencies and suppliers to ensure the delivery of quality products and services
• track and analyze the marketing KPIs (such as website pageviews, number of social media followers) across all digital channels
• monitor conversations and trends on social media to gain insights into user preferences, sentiment and trends

• 15+ years' relevant work experience in marketing communications and digital marketing related business
• demonstrated experience in managing large scale global/regional social media platform and digital marketing campaigns
• hands-on knowledge on website UX & UI best practices, SEO, SEM, social media management and digital trend; with strong background to work with agencies
• an aggressive and creative business drive with a strong strategic mind
• strong analytical skills in the ability to interpret the data, generate insights and make data-driven decisions
• a good team player who is capable of building relationships with multiple stakeholders
• excellent interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua)

Adecco