Associate Product Manager, Medical Surgical

• Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
• Conducts competitive product analysis and market research of product consumer behavior and professional audience.
• Determines the profitability and viability of new products or product enhancements.
• Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.
• Works with other functions to finalize product specifications.
• Provides advertising with core brand equity.
• Serves as technical adviser, demonstrating products and troubleshooting product issues.
• Optimize ROI for programs and sector budget monitoring

• Bachelor’s degree required.
• 5+ years of relevant experience. With relevant 2 year working experience in Medical Device/ Pharmaceuticals is advantageous.
• Previous experience in product launch is preferred.
• Thorough understanding of marketing mechanism and able to develop & implement Medtronic product marketing strategy independently.
• Able to absorb complex technical product knowledge and communicate the key messages to others
• Ability to work in a matrix environment with sales, physician customers and other functional teams and across geographic and organizational boundaries
• Strong analytical, problem solving and decision-making skills
• Sound project management skill
• Open-mind, responsible and have strong sense of ownership
• Highly motivated and positive with “can do “attitude
• Strong written and verbal communication skills in English and Chinese (both Cantonese and Mandarin).

Medtronic