
Senior Marketing Executive - Consumer Health
- Hong Kong
- Permanent
- Full-time
- Initiate, develop and execute product and marketing strategies for the assigned brand(s)
- Develop forecast and manage stock inventory
- Coordinate and provide administrative support in implementing marketing plans for products and services to achieve business objectives and marketing strategies
- Maintain records of actual marketing expenditures and supporting documents for comparisons against budget
- Conduct basic/desk research and systematically compile data for analysis to derive market information
- Create marketing tools (e.g. leaflets, banners, booth materials, etc.) to ensure effective execution of advertising and promotion activities ·
- Provide administrative support in organizing product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
- Assist in the compilation of marketing information/updates and market research data/analysis as inputs to management report preparation
- Support business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities
- Work closely with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities
- 3-5 years' experience in product marketing or below-the-line trade marketing in pharmaceutical products or Consumer health
- Demonstrate a basic knowledge and understanding of the business and industry
- Demonstrate a basic knowledge in the company's products/services and application of marketing principles/practices
- Demonstrate basic research and analytical skills
- Demonstrate fluency in local language and ideally in English and Cantonese, both written and spoken
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