Events Specialist ( B2B)

Central, Hong Kong
Permanent
Full-time

1 day ago

Our client, a recognised leader in the scientific testing industry, is currently seeking an experienced Events Specialist to join their dynamic team in Hong Kong.This is a great opportunity for candidates with a strong background in B2B event management and exhibition planning to advance their career within a globally respected organisation.Client DetailsThey are an international company with a strong presence in their industry.DescriptionAbout the role:Event Strategy & Execution Lead the end-to-end planning and execution of marketing events, including trade shows, industry seminars, client webinars, corporate ceremonies, and bespoke client engagements. Ensure each event aligns with brand objectives and delivers measurable business outcomes.Content Development & Creative Production Conceptualize and produce compelling marketing content such as promotional videos, visual posters, and persuasive copywriting. Ensure all materials reflect brand identity and resonate with target audiences across multiple channels.Lead Generation & Campaign Optimization Design and implement targeted marketing campaigns to drive lead generation and conversion. Continuously monitor performance metrics and apply data-driven insights to optimize campaign effectiveness and ROI.Digital Marketing & Performance Analytics Manage digital platforms including social media and webinar tools. Analyze engagement data to uncover trends, generate actionable insights, and identify new opportunities for audience growth and business performance enhancement.Market Research & Competitive Intelligence Conduct comprehensive market research through surveys, interviews, and focus group discussions. Gather and analyze customer insights, industry developments, and competitor strategies to inform marketing direction and strategic planning.Stakeholder Collaboration & Alignment Partner closely with senior management and sales teams to ensure marketing initiatives are aligned with business priorities. Facilitate cross-functional collaboration to maximise campaign impact and stakeholder engagement.Strategic Partnership Marketing Identify and cultivate co-marketing opportunities with external organisations and enterprise partners. Develop joint initiatives that enhance brand reach, credibility, and customer acquisition.Innovation & Continuous Improvement Champion a culture of innovation by driving digital transformation, enhancing marketing quality, and implementing new tools and technologies. Focus on improving client satisfaction and internal process efficiency.Regional Project Leadership Lead the planning and execution of marketing projects specific to the South China region. Tailor strategies to local market dynamics while maintaining alignment with broader corporate objectives.ProfileRequirements:

A bachelor's degree in Marketing, Communications, or a related discipline from a recognised institution.
5-10 years of progressive experience in marketing, with a strong background in event management and digital strategy.
Demonstrated ability to stay ahead of evolving marketing trends and technologies, with a proactive approach to learning and adaptation.
Exceptional writing and storytelling skills, with the ability to craft compelling narratives across formats.
Strong command of English, both written and spoken.
Proven experience in producing short-form video content formarketing purposes.
Proficiency in data analysis and visualisation tools to support decision-making and performance tracking.

Job Offer

Competitive compensation package including double pay and performance-based bonuses.
Comprehensive insurance coverage: medical, dental, and life.
A wide range of leave benefits including annual leave, maternity/paternity leave, marriage leave, compassionate leave, and service anniversary leave.
Company-sponsored outings and team-building activities.
Long service recognition awards.
Seasonal bonuses and special gratuities.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Renee Chan on +85234124850.

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