Customer Data Analytics Manager
Michael Page
- Hong Kong
- Permanent
- Full-time
- Work with business team to launch new loyalty program that covering multiple business streams including hospitality, shopping malls, cinema, community services and internal employee benefits with earn and burn function.
- Lead all the data related projects including database architecture design, analytical/ operational
that drive business growth.
- Lead the data migration project from 5 existing loyalty programs in transferring members information,
- Look after the financial model in balancing the P&L of the program and other supporting BUs, set KPI/
analytics insights.
- Design right moment for real-time and segment based marketing journey on member communication.
- Analyse the effectiveness of marketing campaign and communication for member acquisition, spending
- Design the app UI/ UX and business requirement of app function in providing a better customer
- Set detail logistic of the program and guide the operation/ CS team in following the operation flow.
- Bachelor in Data Science, Statistics, Information Management or relevant disciplines
- 6+ years experience in Customer Data Analytics
- Hands on with SQL, Python/SAS, Power BI/ Tableau
- Strong experience and well versed with business model of a complex and matrix loyalty/ CRM program (B2B2C)
- Salesforce/ D365 experience
- Strong in managing multiple stakeholders across cross-functional teams and vendors
- Strong in data analysis, modelling and insight discovery across member acquisition, transactions, retention, post redemtion pattern, campaign and activities etc.
- Retail/ Property/ Hospitality/ Telecom/ Insurance background is preferred
- Good command in Chinese and English