Marketing Promotion Specialist (Consumer Finance Department)

  • Hung Hom, Hong Kong
  • Permanent
  • Full-time
  • 12 days ago
Industrial and Commercial Bank of China (Asia) Limited (“ICBC (Asia)”) is the flagship of overseas business of Industrial and Commercial Bank of China Limited (“ICBC”) – currently the largest commercial bank in China, and it is one of the domestic systemically important banks (D-SIBs) in Hong Kong. Currently, ICBC (Asia) has 52 retail outlets (including 27 “Elite Club” Wealth Management Centres) in Hong Kong. It is engaged in commercial banking, investment banking and other financial services, including those of securities, insurance and funds, with a focus on commercial and retail banking as well as global market business. Chinese Mercantile Bank and ICBC Asset Management (Global) Company Limited, two wholly-owned subsidiaries of ICBC (Asia), specialize in Renminbi services in mainland China and ICBC’s global asset management business respectively.Responsibilities：1.制定並執行信用卡及卡貸產品的整體行銷策略，涵蓋線上線下管道推廣，提升品牌曝光及市場份額。
Develop and implement integrated marketing strategies for credit card and loan products across online/offline channels to enhance brand visibility and market share.2.策劃並落地行銷活動（如節日促銷、聯名活動、用戶增長計畫），監測活動效果並優化投放策略。
Plan and execute marketing campaigns (e.g., seasonal promotions, co-branding events, user acquisition programs), track performance, and optimize strategies.3.負責數字行銷推廣，包括社交媒體運營、搜索引擎行銷（SEM）、資訊流廣告等，提升用戶轉化率。
Manage digital marketing initiatives, including social media operations, SEM, and content ads to improve user conversion rates.4.分析市場趨勢及競品動態，挖掘用戶需求，優化產品賣點與推廣話術。
Analyze market trends and competitor strategies, identify user needs, and refine product USPs and promotional messaging.5.協同產品、技術、客服團隊，推動行銷功能上線（如線上申卡流程優化、自助服務功能推廣）。
Collaborate with product, tech, and customer service teams to launch marketing features (e.g., online application optimization, self-service promotion).6.管理外部合作資源（如媒體、管道商、KOL），拓展異業合作機會，提升獲客效率。
Manage external partnerships (e.g., media, agencies, KOLs) and explore cross-industry collaborations to enhance customer acquisition.7.監控推廣數據（ROI、點擊率、轉化率等），定期輸出分析報告，提出改進建議。
Monitor campaign metrics (ROI, CTR, conversion rates), generate reports, and provide actionable insights.Requirements：1.本科及以上學歷，市場行銷、廣告傳媒、商業管理或相關專業優先。
Bachelor’s degree or above in Marketing, Advertising, Business Management, or related fields preferred.2.3年以上金融/互聯網行業行銷推廣經驗，熟悉信用卡/消費金融產品推廣邏輯。
Minimum 3 years of experience in financial/tech industry marketing, with knowledge of credit card/consumer finance promotion.3.精通數字行銷工具（如Google Analytics、SEO/SEM、社交媒體平臺），具備活動策劃及數據分析能力。
Proficient in digital marketing tools (e.g., Google Analytics, SEO/SEM) with strong campaign planning and data analysis skills.4.創意豐富，對熱點敏感，能獨立完成行銷方案設計及跨部門協作落地。
Creative mindset, ability to capture trends, and drive end-to-end campaign execution with cross-functional teams.5.出色的溝通能力與執行力，抗壓性強，能在快節奏環境中高效完成目標。
Excellent communication and execution skills, resilient under pressure, and goal-oriented in fast-paced environments.6.中英文流利，普通話標準，具備優秀的內容撰寫與提案能力。
Fluency in English and Chinese (Mandarin), with exceptional copywriting and presentation skills.Interested parties, please click "Apply Now" for application.Personal data collected will be used for recruitment purpose only.

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