Digital Business Analyst
AXA Hong Kong and Macau
- Hong Kong
- Permanent
- Full-time
- Collaborate with peers and product owner to understand the business needs, rationale and the business value for the project
- Work with internal & cross-functional BAs as an individual feature owner and independent contributor in the scrum team for digital projects
- Document detailed requirements, process maps, user journeys, user stories and define acceptance criteria for development
- Contribute with peers on the planning, design, execution, fulfillment and evaluation of assigned projects and campaigns
- Provide recommendations based on the analytical data, market research for the UI / UX
- Work with UI / UX team to define the wireframes & prototype, review & finalize the user journey after liaising with relevant stakeholders
- Conduct market research & competitor analysis on the digital journeys available
- Work closely & participate in scrum team to contribute to overall feature delivery
- Create test cases (functional, non-functional & UI) based on user stories, identify test data and execute UAT, track issues and support resolution with technical teams
- Update training materials & conduct end user and stakeholders training, internal teams training & arranging for a handover
- Analyze the effectiveness of digital journey by reviewing the usage adoption, drop off based on analytical data
- Bachelor in Business Administration, Information System, Engineering or equivalent
- 2+ years of experience in business analysis or digital project delivery
- Tech & AI savvy with quick learning & adapting to changes quickly, eager to learn
- Basic understanding of APIs, app/web workflows, and system integration
- Strong communication and stakeholder engagement skills
- Experience in insurance or financial service industry will be an advantage
- Strong business acumen, optimistic & open to constant learning
- Resilient, quick learner, good team player
- Fluent in Cantonese & English
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