Assistant Manager - Branding Strategy + Customer Journey
Michael Page
- Central, Hong Kong
- Permanent
- Full-time
- Collaborate with the Branding Strategy Manager to develop and implement comprehensive branding strategies that align with the company's goals and objectives.
- Conduct market research and competitor analysis to identify industry trends, customer preferences, and opportunities for differentiation.
- Assist in developing brand guidelines and ensure consistent application across all marketing materials, campaigns, and channels.
- Design and optimize the end-to-end customer journey, identifying pain points and opportunities for engagement and improvement.
- Work closely with the marketing team to develop creative assets, including visuals, messaging, and storytelling, that effectively communicate the brand's value proposition.
- Collaborate with internal stakeholders, such as product managers and sales teams, to ensure alignment between brand positioning and customer experience.
- Monitor and analyze customer feedback and data to measure the effectiveness of branding strategies and customer journey initiatives.
- Stay up-to-date with industry trends and best practices in branding, customer experience, and design, and make recommendations for continuous improvement.
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Proven experience in branding strategy, customer journey design, or a related role.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent creative and design thinking abilities.
- Proficient in using design tools/software (e.g., Adobe Creative Suite, Sketch, Figma) and marketing automation platforms.
- Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- A passion for branding, customer experience, and staying ahead of industry trends.
- 13 months pay
- Attractive salary package
- Fast track promotion
- Project management experience
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