Manager, Consumer Assets Marketing - Hang Seng Bank (HK)
HSBC
- Mong Kok, Hong Kong
- Permanent
- Full-time
- Formulating and implementing marketing plans in support of the business and marketing goals to capture business opportunities and support business growth on Credit Card and/or Personal Loan products
- Deliver effective and measurable multi-channel marketing campaigns for Credit Card and /or Personal Loan acquisition and portfolio growth
- Collaborate with relevant parties and manage suppliers to ensure quality deliverables in a cost-effective manner and smooth launch of marketing programs
- Monitor program progress/ effectiveness and conduct post-program evaluation for future improvement
- University degree in Marketing, Business Administration or a related discipline
- Minimum of eight years' experience in marketing, with exposure to Credit Card and/or Personal Loan business, or advertising/ media agencies preferred
- All rounded marketing skills with good understanding of latest developments in the marketing and media scene, together with proven experience in running end to end marketing programs
- Good communication, interpersonal, analytical, problem solving and project management skills
- Strong self-motivation and customer orientation, with the ability to work independently and under pressure
- Proficiency in both English and Chinese
- Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery