You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.Job Description:Strong capability to understand and translate company business strategy and customer’s insight into a tangible marketing plan and strategyExtensive track record as a project manager, leading and delivering both traditional and digital marketing campaigns, especially content and influencer marketingProven ability as a self-starter with energy and drive to thrive in a challenging and dynamic environmentExperience of the Insurance market, trends and development space is desirableAbility to leverage fresh, creative, and innovative idea for marketing program developmentAble to work in a diverse environment with good interpersonal, communication and negotiation skillsExperience managing agency partners, agency background is an advantageExcellent written and spoken EnglishQualificationsUniversity Degree, preferably in business, marketing, media, or communications.Minimum 8 years’ relevant experience in brand management, advertising, creatives, or marketing roles. Preferably a background in inhouse financial services roleResponsibilitiesBrand ManagementLead Sun Life brand growth strategies, marketing and communication plans to support the Brand Modernization programDrive innovative, creative, and insights-driven solutions to brand communicationsBe the brand champion to safeguard the brand essence across functionsPoint of contact for marketing teams across markets to ensure Sun Life brand is promoted cohesively and consistently in all online/offline materialsProvide overall support on Sun Life global brand strategy and programmesTranslate Sun Life brand strategy into brand plan and go-to-market strategy, with passion for capturing clients' attentionCollaborate with local marketing teams to secure buy-in and support for planned regional initiatives, including budget spendsMonitor market trends and translate insights into localized content, messages, and creatives, working seamlessly with the digital marketing team to channel master content across multiple digital/social platformsWork collaboratively with the CX team to drive all brand-related research in AsiaAnalyze and review brand performance across Asia to recommend strategy and plan revisions as requiredPush boundaries of what is possible and inspire creative excellencePartner with Communications & Partnerships team to drive awareness on employee value proposition, philanthropy, and ESG/sustainabilityLead establishment of frameworks and templates for internal/external communications, supporting various functions and ensuring all materials are on-brandLead development of marketing project briefs and agency/vendor selection processEmbed CVP and product into brand advertising to drive greater cut-through and relevance to target marketCollaborate with sales team on priorities, campaign planning, and optimization to drive sales outcomesAlign creatives with media planning and optimize formats based on best-performing media for Sun LifeDevelop creative strategy and treatment for nurturing and client-facing contentManage regional creative agency relationships and serve as hub for regional efficienciesOtherWork closely with broader regional brand team for cohesive messaging and brand positioningOwn the stock image account in Asia and liaise effectively with markets on usage and account managementLead creative development of corporate gift itemsLead annual brand budgeting and marketing planningJob Category: MarketingPosting End Date: 29/12/2025
