CRM Data Analyst (Up to 33k, SQL, Python, PowerBI, Salesforce)
HR Plus (Talent) Limited
- Hong Kong
- $33,000 per month
- Permanent
- Full-time
- 5-day work week
- 12 - 15 days of Annual Leave
- Shuttle bus service provided for commuting to and from work
- Daily meal allowance
- Medical insurance coverage
- Maintain and refine segmentation model, ensuring ongoing testing.
- Drive targeted marketing communications (eDM, SMS, call lists) for enhanced member engagement.
- Analyse customer profiles using statistical modelling and data mining techniques.
- Provide actionable insights from customer analysis to drive business decisions.
- Evaluate campaign performance, enhancing future strategies for better ROI.
- Identify and leverage market trends to boost sales and performance.
- Collaborate on CRM system development, including Salesforce CRM and Marketing Cloud.
- Ensure seamless database integration for enhanced customer visibility.
- Develop dashboards and automated reports to monitor KPIs and improve efficiency.
- Provide IT support for loyalty programme and marketing systems enhancements.
- University graduate in Mathematics, Data Science, Computer Science, or equivalent discipline.
- 2+ years of experience in Data Analytics, CRM, or loyalty marketing; fresh graduates will also be considered.
- Experience in data modelling (in any industry) preferred.
- Proficiency in programming languages like SQL, Python, Power BI.
- Strong analytical skills with a keen business acumen and numerical proficiency.
- Ability to deliver impactful communications on-time and accurately.
- Ability to multitask, prioritise, and efficiently coordinate supporting functions.
- Strong project management skills with the ability to manage, implement, and analyse various initiatives in a fast-paced environment.
- Excellent interpersonal and written communication skills in English and Chinese.
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