VP of Marketing Analytics

The Edge Partnership

  • Hong Kong
  • Permanent
  • Full-time
  • 2 days ago
Our client is a well-established, globally reputed MNC and currently looking to hire a seasoned individual to lead their Marketing Intelligence team in HK.Please email your CV directly in word format to devi@theedgepartnership.com.Please note that due to the high number of applications only shortlisted candidates will be contacted. If you do not hear from us in the next 5 business days, we regret to inform you that your application for this position was unsuccessful. devi@theedgepartnership.comKey responsibilities
  • To lead a current team of individuals and partner with key business units to enable and drive data- driven decisions
  • Lead and deploy various marketing modelling and measurement tools and approaches for greater accuracy, including AI- powered.
  • Use AI and machine learning tools for better insights into marketing spend, returns, clients, markets as well as areas of improvement
  • Continuously support product and revenue teams with regular insights from marketing campaigns to enhance their approach to revenue and market expansion
  • Ensure strong data governance and compliance.
Role requirements
  • A relevant qualification in marketing or finance and at least 12+years of working experience in marketing analytics
  • A proven track record in data science and analytics, with prior success stories in supporting business and commercial decision making
  • Strong experience in MTA, MMM, and AI/ML applications in marketing analytics necessary
  • Experience in using Google marketing platform, AWS, AppsFlyer and etc.
  • Ability to multitask and work in a fast driven environment.
  • Excellent written and spoken English, and strong presentation skills required

The Edge Partnership