Director, Digital Onboarding & Acquisition

Standard Chartered

  • Kwun Tong, Hong Kong
  • Permanent
  • Full-time
  • 3 days ago
JOB SUMMARY
We seek an individual dedicated to putting customers first, aiming to enhance the transformation of a seamless digital onboarding experience for our retail clientele. This role necessitates extensive expertise in customer and product onboarding journeys, including the pivotal post-onboarding phase. The primary focus is to deliver a world-class welcome to our retail customers throughout the entire digital onboarding process.
The incumbent will collaborate closely with risk management functions to provide a secure yet customer-friendly authentication journey that encompasses both onboarding and servicing scenarios. Leveraging the latest technology, the ultimate goal of this position is to create and sustain a premier welcome and authentication experience for our retail clients.RESPONSIBILITIES
  • Establish Standard Chartered Bank (Hong Kong) as a leading digital sales organization while being among the best in marketing by effectively understanding our customers through digital analytics and insights.
  • Oversee the end-to-end customer onboarding journey on the mobile platform, including new builds and optimization efforts for continuous improvements.
  • Design and implement journeys that facilitate the onboarding of multiple retail banking products.
  • Possess experience in the complete cycle of discovery, design, and technical solution development related to digital onboarding.
  • Establish robust tracking mechanisms for business results, continuously enhancing the process to maximize the straight-through rate and minimize drop-offs.
  • Stay informed of the latest regulatory requirements, fraud trends, and technologies, identifying opportunities to refine processes and workflows.
  • Be accountable for the critical period following onboarding to drive the value impact of onboarding journeys.
  • Manage the tracking, reporting, and Return on Marketing Insights dashboard for digital onboarding.
Our Ideal Candidate
  • Bachelor Degree or higher qualification
  • At least 10 years of work experience in the retail banking industry, with at least 5 years of solid track record in the digital onboarding related discipline
  • Solid knowledge and intelligence in the latest onboarding and eKYC technologies and solutions
  • Excellent business analytical ability, inter-personal skill, and ability to translate complex requirements into actionable insights
  • High competency level in problem-solving, detail-oriented with excellent follow-up.
  • Proven track record on the implementation of the retail banking onboarding process on the online or mobile platform
  • Relevant digital onboarding or banking experience in Greater China / Greater Bay Area (GBA) is an advantage
  • Proficiency in Traditional Chinese, and English
  • Able to drive change and work in fast-paced agile complex structured organization
  • People leader with energetic energy and desire to drive change, self-motivated to make things happen independently
  • Bachelor's degree in Computer Science, Marketing, or a related field.
About Standard CharteredWe're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.Together we:
  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offerIn line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
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Standard Chartered