Assistant Manager, Segment Marketing

Fujifilm

  • Kwun Tong, Hong Kong
  • Permanent
  • Full-time
  • 28 days ago
FUJIFILM Business Innovation is a global leader committed to continuously deliver innovations to customers’ businesses worldwide, for creating innovative and fulfilling workplaces by effectively adopting information and knowledge through digital transformation (DX). We have pioneered numerous technologies and accumulated expertise since our group’s establishment in Japan in 1962, to build an environment that encourages the use of one’s creativity to maximize organizational strengths. Our portfolio includes conducting R&D, manufacturing and sales of world-class workflow solutions, IT services, and printing equipment such as digital multifunction printers (MFPs). We also offer business process outsourcing (BPO) services as well as marketing and implementation support of Enterprise Resource Planning (ERP) systems.On 1 April 2021, we have changed the company name to FUJIFILM Business Innovation. More than just a name change, it embodies our commitment to continue as a company that always pursues business innovation. FUJIFILM Business Innovation Hong Kong is one of the operating companies founded in 1964 with approximately 1,000 employees in Hong Kong currently, providing sales of world-class multifunction printers, production printers and IT solutions, as well as business process outsourcing services. For more information about FUJIFILM Business Innovation Hong Kong, please call the customer support center at +852 2513 2513 or visit our website https://fujifilm.com/fbhk/.The JobMarketing Strategy Development:
  • Develop and implement segment-specific marketing strategies, plans, and campaigns that align with business goals and company priorities
  • Identify and analyze market trends, customer needs, and competitive landscapes to ensure marketing strategies are effective and targeted appropriately
Campaign Execution:
  • Plan, execute, and monitor marketing campaigns, including digital marketing, content creation, events, and promotions, to drive lead generation and brand awareness
  • Collaborate with cross-functional teams including sales, product marketing, and corporate communications to ensure alignment and consistency in messaging
Market and Customer Insights:
  • Conduct in-depth research on customer preferences, buying behaviors, and industry developments to identify key opportunities for the targeted segment
  • Translate customer insights into actionable recommendations to enhance marketing initiatives
Performance Analysis:
  • Track and evaluate the effectiveness of marketing strategies and campaigns using key performance indicators (KPIs)
  • Provide regular reports, insights, and recommendations to improve campaign performance and ROI
Stakeholder Management:
  • Maintain strong relationships with internal and external stakeholders, including sales teams, creative agencies, and other partners, to ensure successful implementation of marketing initiatives
  • Act as a key point of contact for segment-related marketing activities within the organization
The Person
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline
  • Minimum of 8 years of experience in marketing, preferably in B2B environments or technology industries. Experience in segment marketing is an advantage
  • Proficiency in digital marketing tools, analytics platforms, and CRM systems, with a strong understanding of digital marketing strategies and trends
  • Strong written and verbal communication skills in English and Cantonese
  • Ability to analyze data and customer insights to inform marketing strategies and decisions
  • Excellent team collaboration and stakeholder management skills, with the ability to influence and inspire others
  • Demonstrated ability to innovate, drive ideas, and deliver results in a fast-paced environment
  • Immediate Available is highly preferred
Securities Responsibilities
  • Ensure compliance with FUJIFILM Business Innovation Information Security Rule, Policies and procedures at all time.
  • Responsible for maintaining security of all FUJIFILM Business Innovation information entrusted to and not limiting to proper classification & handling of FUJIFILM Business Innovation documents and records.
  • Complete Information Security training and awareness program on regular basis and possess enough knowledge to adhere to FUJIFILM Business Innovation Information Security requirements.
  • Responsible for identifying, reporting and complying with Information Security Incident & Reporting Procedure.
  • Failing to comply with the security policies could be subject to disciplinary action, potentially including termination of employment or contract and/or prosecution.
Why you should consider this opportunity:
We offer attractive remuneration package with fringe benefits to right candidates, such as
  • Medical insurance
  • Dental insurance
  • 12 days' annual leave
  • Blissful leave of maximum 25 days per year (including birthday leave, wedding anniversary leave, children graduation leave, volunteer leave, pet healthcare leave, home purchase, etc)
To discuss this opportunity further, please send your full resume, current and expected salary by clicking "Apply Now".We are an equal opportunity employer and welcome applications from all qualified candidates. All information provided will be treated in strict confidence and used for recruitment purposes only. Applicants not hearing from us within six weeks may consider their applications unsuccessful. All data of unsuccessful applications will be destroyed after six months.

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