Assistant Manager, Marketing (CRM)
Uniqlo
- Tsim Sha Tsui, Hong Kong
- Permanent
- Full-time
Posting Date: 2024-04-10UNIQLO HONG KONG, LIMITEDFast Retailing is a global company that operates multiple fashion brands including UNIQLO, GU, and Theory. As the world’s third-largest manufacturer and retailer of private-label apparel, the Fast Retailing Group offers high-quality, reasonably-priced clothing by managing everything from procurement, design, and production to retail sales. UNIQLO, our pillar brand, generates approximately ¥1.9 trillion in annual sales from approximately 2,200 stores in 22 countries and regions (FY2019). UNIQLO, with its LifeWear concept of ultimate everyday comfort, seeks to differentiate itself by offering unique products made from high-quality and high-functioning materials. The Group’s main sources of UNIQLO-driven growth are gradually expanding beyond Japan to Greater China (Mainland China, Hong Kong, and Taiwan) and Southeast Asia. Meanwhile, our fun, low-priced GU fashion brand, primarily in Japan, is generating sales of approximately ¥240 billion. In terms of broad operational strategy and future direction, Fast Retailing is making progress on its Ariake Project, which aims to transform the apparel retail industry into a new digital consumer retail industry. We are working to build a supply chain that uses advanced information technology to create seamless links between Fast Retailing and its partner factories, warehouses, and stores worldwide. This transformation will minimize the environmental impact of our business, create a manufacturing environment that upholds human rights, and ensures highly responsible procurement. Fast Retailing strives to harness the power of clothing to enrich the lives of people around the world and to create a more sustainable society.Assistant Manager, Marketing (CRM)Description:
- Assist and work alongside with the Manager to develop, nurture and execute the CRM strategy and consumer lifecycle management for the Brand. Must have the ability to master BI tools i.e. Adobe, Tableau, CDP, MSD etc.
- Align brand business objectives to define CRM objectives, KPI goal setting and roadmaps, developed locally or handed down through the business regionally/globally to ensure execution with excellence and consumer-centric experience. Suggest improvements where data supports making changes.
- To take ownership in customer segmentation and targeting and involve in big data analytics and predictive modeling in order to drive for various programmes for maximizing revenue and long-term customers’ loyalty.
- Formulate, develop and implement CRM strategies in collaboration with Customer Team, Trading Team, eCom Team and Partnership with the use of effective CRM analytics and monitor and stay on top of market trends and make actionable recommendations to stakeholders
- Strong in presentation skill for monthly consumer reports, in order to deep-dive campaign performance against business goals and provide feedback to teams on how to optimize the campaigns for best ROI.
- You will assist the Manager in driving data driven insights to address key business issues.
- Prepare monthly/regular reports to monitor consumer KPI trending and to identify key opportunities / best practices to brands.
- To assist the Manager to mentor and educate the operations team on how to leverage advanced consumer analytics.
- To assist the Manager to identify specific areas for opportunities where advanced analytics can support the business strategy
- Retention and repeat of existing customers
- Reactivations of lapsed customers
- Product penetration
- Insights into ideal number of touches and channel mix
- Delivering better ROI on consumer communication
- Regular report and data analysis
- Market research and consumer insight
- Loyalty marketing
- Bring together Consumer Analytics, Business Intelligence, Online and other related analytical data sets to addresses the current and future business need
- Degree or equivalent working experience in CRM and Consumer Marketing – ideally with specialization in CRM, Loyalty and Consumer Marketing
- 5 years’ experience that includes CRM, online or data analysis
- Able to understand consumer and business needs and translate into actions
- Able to confidently communicate and collaborate with key stakeholders in brand and commercial team
- Able to drive changes by influencing, inspiring, teaching, and collaborating
- Self-motivated, good communications and interpersonal skills
- Excellent, proven record of analytical skills and passion to apply them to complex situation
- Proficient in online stores
- Experience in digital marketing agency a plus
- Understanding the Hong Kong consumer behavior and digital landscape is a plus
- Experience in retail/FMCG related a plus
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