Corporate Communications Manager (Digital)

• Take ownership of the organisation's digital communication strategy, creating and implementing innovative approaches that leverage online platforms to maximise visibility and engagement.
• Develop end-to-end solutions, ensuring that strategies are integrated across corporate websites, intranets, and social media platforms, including but not limited to Facebook, LinkedIn, Instagram, YouTube, and WeChat.
• Work collaboratively with internal teams and external agencies to align digital communication goals with overall business objectives.
• Use analytics and performance data to refine communication strategies, ensuring continuous improvement and alignment with target audience preferences.

• Spearhead the management and expansion of the Group's social media presence by developing creative, engaging, and impactful content.
• Build and nurture long-term relationships with influencers, Key Opinion Leaders (KOLs), and other digital partners to amplify the organization's messages and enhance its brand image.
• Design and execute targeted social media campaigns to promote key corporate initiatives, ensuring consistent messaging across platforms.

• Lead the development of crisis communication plans and issue management strategies, ensuring the organisation is well-prepared to address potential challenges in the digital space.
• Provide strategic advice and actionable solutions during online media crises, collaborating with internal teams to mitigate risks and preserve the company's reputation.
• Work closely with external agencies to conduct social listening and identify potential issues early, escalating them for timely resolution by relevant stakeholders.

• Serve as the webmaster for the corporate website, overseeing layout, interface, features, and content to ensure it meets the needs of diverse business units and aligns with brand guidelines.
• Ensure all web assets are optimised for user experience, accessibility, and search engine rankings to drive greater reach and engagement.

• A degree in Communications, Marketing, Social Media, Multimedia Design, or a related discipline is required.
• A strong foundation in corporate communications, with at least 10-12 years of experience, including a minimum of 5 years specialising in digital marketing and social media.
• High Language fluency in English, Cantonese and Mandarin

• Proven expertise in using social media platforms such as Facebook, Instagram, LinkedIn, and YouTube for creating and executing successful marketing campaigns.
• Strong knowledge of website management, including layout optimisation, content creation, and user engagement strategies.
• Familiarity with social media analytics tools and web performance metrics to monitor success and inform strategic adjustments.

• Exceptional writing and communication skills in both Chinese and English, with the ability to craft compelling content for diverse audiences.
• A proactive, creative, and independent approach to work, coupled with excellent teamwork capabilities.
• Strong multitasking abilities and a proven track record of managing multiple projects under tight deadlines.

• Commercially aware with a solid understanding of corporate procedures, concepts, and principles related to digital communications.
• Skilled at evaluating situations using multiple sources of information and applying advanced communication and diplomacy skills to influence and lead others effectively.
• A hands-on leader who thrives in a dynamic, fast-paced environment and demonstrates the ability to handle both strategic planning and execution.

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