Associate Director, Digital Wealth Sales
Standard Chartered
- Kwun Tong, Hong Kong
- Permanent
- Full-time
- Assist in developing and driving digital sales strategy to deliver digital sales and revenue targets for key wealth management product including but not limited to FX, Equities, Managed Investments, and Insurance
- Understand digital product value and develop our unique selling proposition
- Manage and work with products and cross-functional teams to develop digital sales and marketing campaigns end to end, contributing to wealth digital sales targets and customer KPIs, and driving incremental growth
- Manage the full backlog of wealth experience enhancements, working with multiple stakeholders to ensure timely delivery of initiatives
- Track and perform analysis on business results and market campaigns effectiveness, monitor and optimize the end-to-end digital sales funnel
- Monitor the Wealth Management health of book to identify actions and client engagement strategies, delivering via digital sales & marketing
- Work with Group and country analytics teams to synergize customer segmentation, Wealth personas, propensity models, risk profiles, and client sentiments profiling to sharpen targeting, develop personal and relevant messaging strategies, as well as tactical offer and pricing strategies
- Proactively look for new digital marketing trends and ideas to strengthen digital sales and hybrid sales journeys, enhancing customer experience throughout the sales funnel, and generate quality warm leads
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
- Wealth Management Products
- Digital Banking
- Retail Analytics
- Marketing
- Legal & Compliance
- Embed Here for good and Group’s brand and values in CPBB Hong Kong
- Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures
- At least 8 years of work experience in banking and financial industry, with expert knowledge in digital sales
- Highly effective communicator with excellent interpersonal skills
- Working knowledge in investment and insurance products, MarTech, and Adobe Analytics
- Strong business acumen with data analysis and synthesis skills
- Experience in investment and insurance AI products/ features is a plus
- Digital Sales
- Wealth Management Products
- Martech
- Adobe Analytics
- Business Analytics
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:· Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do· Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well· Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long termIn line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.· Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations· Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum· Flexible working options based around home and office locations, with flexible working patterns· Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits· A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning· Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.Visit our careers website