Marketing Director (60K-80K) - consumer electronic brand owner / online shop / eCommerce
JPC Texson
- Lai Chi Kok, Hong Kong
- $60,000-80,000 per month
- Permanent
- Full-time
- Award winning brand owner, manufacturer, retailer, online store & e-Commerce business
- We design, develop & produce our own lifestyle brand mobile accessories, consumer electronic, smart home appliances & iOT products for HK and global market
- Main products : wireless charger, screen protector, USB with LED display, travel adapter, wireless charging power bank, air purifier, smart dehumidifier, wireless charging desk lamp..etc
- We are looking for Marketing Director - with details as follows :
- Lead Marketing team to develop and execute both offline/ digital marketing and social media strategies and plans including the implementation of digital initiatives in website, social media, SEO/ SEM, EDM and other digital platform to achieve aggressive business growth and digital acquisition objectives
- Establish marketing goals and objectives and developing and managing the marketing budget
- Collecting data on market trends and customer buying habits to guide marketing efforts
- Staying up to date with the latest marketing innovations, technologies and techniques
- Plan and organise marketing functions to align campaigns with the company’s brand image and voice
- Establish digital brand presence, digital CRM program, drive traffic and brand visibility in online marketing platform and social media to drive customer engagement
- Evaluate effectiveness of digital marketing campaigns with performance/ analysis reports (google/digital analytics, social media/competitive research and web behavior analysis) with targeting to maximize ROI of various marketing activities and to achieve KPIs
- Continuously review new technologies and keep the brand at the forefront of developments in digital marketing
- Ongoing provide marketing insights and explore opportunities to cope with business growth
- Bachelor Degree holder or above in Communication, Marketing, e- Commerce, Brand Management, Business Administration or other related discipline is preferred
- Minimum 8 years relevant experience in digital marketing, eCommerce, and brand management capacity
- Proven experience in managing and driving website development and executing digital campaigns
- Experience in consumer electronics goods, IoT home appliance goods & retail products is an advantage
- Experience in manage crowdfunding & online shop is essential
- Keep updating the knowledge of digital marketing related technologies, tactics and practices
- Proficiency in both written & spoken English and Chinese (Cantonese & Mandarin)
- Passion in consumer electronics, digital marketing, online store & eCommerce
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