Digital Marketing Manager

• Overseeing all aspects of marketing including digital campaigns, public relations, social media, event planning and more
• Develop a marketing plan that outlines the goals of the organization and establishes the strategies to achieve them
• Planning and implementing marketing campaigns across digital channels such as social media, email, mobile apps, and website content
• Working with regional marketing team to develop strategies that align with business goals
• Assessing the performance of digital marketing campaigns to determine what changes need to be made to improve results
• Establishing and managing relationships with advertising agencies or other outside vendors that help create content for digital campaigns
• Creating a website presence for a company by designing and maintaining websites, developing content for websites, and registering domain names
• Identifying and implementing new technologies for use in digital marketing
• Reviewing data to identify trends and determine how to improve performance of campaigns
• Creating a content strategy for an organization's website by identifying topics that will be of interest to visitors, researching topics to ensure that they are relevant and timely, and writing content such as articles, blog posts, and case studies
• Developing a social media strategy that effectively communicates with current customers while attracting new ones

Hudson