
Director, Campaign Management and Transformation
- Kwun Tong, Hong Kong
- Permanent
- Full-time
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
This position is a pivotal role within our bank, responsible for driving the transformation and optimization of the campaign operation through both innovative MarTech and traditional tools and strategic planning. This position requires a visionary leader who can enhance campaign performance, improve targeting and personalization, and ensure all campaign operations align with the bank's overarching goals and objectives.Campaign Transformation with MarTech Tools:
- Lead the adoption and integration of cutting-edge MarTech tools to revolutionize our campaign strategies.
- Enhance targeting and personalization efforts to reach the right audience with the right message at the right time.
- Continuously evaluate new technologies and methodologies to improve overall campaign performance.
- Implement and uphold best practices in campaign management to maximize efficiency and effectiveness. Manage and balance the use of innovative and traditional tools to achieve optimal results.
- Rigorously monitor performance metrics, analyze data, and adjust strategies as needed to optimize outcomes and positively influence the business.
- Ensure all campaigns are executed on time and within budget, maintaining high standards of quality and impact
- Oversee the development and execution of strategic plans for all campaign operations.
- Collaborate with cross-functional teams to ensure alignment with the bank's goals and objectives.
- Provide leadership and direction to the campaign operations team, fostering a culture of innovation and excellence.
- Serve as a role model and inspirational leader who motivates and guides the campaign operations team towards achieving strategic objectives.
- Foster a culture of innovation, accountability, and continuous improvement.
- Build, manage, and mentor a high-performing team of marketing professionals, ensuring clear communication of roles, responsibilities, and expectations.
- Identify and nurture the potential of team members through professional development opportunities, coaching, and feedback.
- Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
- Proven experience in a senior role, ideally from Wealth and Retail Banking, with a focus on campaign management and transformation.
- Strong understanding and hands-on experience with MarTech tools and technologies.
- Excellent analytical skills with the ability to interpret complex data and metrics.
- Exceptional leadership and team management skills.
- Strong strategic thinking and planning abilities.
- Excellent communication and interpersonal skills.
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
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