
Senior Manager, Card Acquistion
- Central and Western District, Hong Kong
- Permanent
- Full-time
- Assist in driving marketing campaigns to grow cardholder base and enhance brand awareness.
- Support launch and ongoing management of new credit card initiatives.
- Monitor and analyze card sales and portfolio performance to achieve growth and profitability targets.
- Coordinate end-to-end campaign planning including P&L management, terms & conditions drafting, IT/UAT liaison, customer communication, and post-campaign review.
- Develop customer segmentation strategies and promotions to boost card usage and portfolio activity.
- Work with digital teams to improve product features such as Wechat Pay, Apple Pay, and QR payments
- Manage strategic partnerships with merchants for attractive cardholder offers.
- Collaborate with internal teams to ensure smooth execution and compliance of campaigns.
- Degree holder in Business, Marketing or related fields.
- 10+ years credit card marketing experience, preferably with 3 years of team management experience
- Strong project management and stakeholder communication skills.
- Analytical mindset with solid understanding of P&L and campaign performance metrics.
- Proficient in MS Office and familiar with digital payment platforms.
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