Digital Performance Marketing Specialist (Fintech)

KOS International

  • Hong Kong
  • Permanent
  • Full-time
  • 1 month ago
Digital Performance Marketing Specialist (Fintech)
  • Digital performance marketing and affiliate marketing strategy
  • Sound experience in promoting financial products on online channels is required
  • Local fintech company (Work Location: Eastern District)
About the companyOur client is a HK based fast-growing fintech financial firm. To cope with their business expansion, they are now looking for a Digital Performance Marketing Specialist for their Affiliate Marketing team.About the roleReporting to the Team Head of Affiliate Marketing, you are responsible for driving digital sales strategies by performing digital performance marketing on financial products and customer digital journey. You have to assist in formulating digital performace marketing plans to drive digital sales on various online and paid media channels for company clients (including website, meta platform, social media, SEO, SEM and mobile app etc.). You will conduct reports by using various digital marketing tools (such as Google Analytics and other digital tools) to develop digital conversion rate, open rate, click through rate, customer digital behavior and other marketing performance in achieving digital sales and acquisition. You are also required to manage the tracking of social media platforms and participating in e-Commerce projects to explore new business opportunities effectively.The successful applicant:To qualify, the successful individual must possess:
  • Degree holder, preferably in E-commerce, Digital Marketing or other related disciplines.
  • Minimum 2-3 years of relevant working experience in digital performance marketing on meta platforms.
  • Solid affiliate marketing experience in insurance, banking or financial products is required.
  • Proven track record in driving digital acquisition with background in Digital Ad campaigns is a must.
  • Sound knowledge in conducting A/B testing, SEM, Google Tag Manager, Google Analytics, Double Click Campaign Manager, Double Click Search etc..
  • Strong business sense, good analytical mind and able to work independently.
  • Proficient in both spoken and written English and Chinese (Cantonese and Mandarin).
Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.

KOS International