Hanyul Integrated Marketing Intern

amorepacific

Hong Kong
Training
Full-time

10 days ago

Job SummaryResponsible for managing the day-to-day social media community with the opportunity to create social media content to drive awareness and consideration. The candidate will also assist in executing exciting customer activation events to build the brand relevant to US customers.Principal AccountabilitiesInfluencer & KOL Community Management:

Help execute brand strategy for earned media and digital buzz. Contribute to brand campaign ideation and amplify through influencers, KOLs, and consumer word of mouth to build major awareness
Help manage paid influencer relationships
Help manage the in-house community of brand ambassadors. Maintain ongoing contact list, constantly recruit new influencers, and nurture existing relationships
Help execute ad-hoc influencer mailings and ad-hoc influencer / editorial events.
Assist in driving review generation

Digital Editorial / PR:

Assist in the execution of key events (new product launches, media meetings, interviews, etc.)
Coordinate media mailings
Beauty awards submission support and maintain placement / discover new opportunities
Creative input in building copy for press releases, influencer boxes/mailers, and other types of media communication

In-Real-Life Activations:

Assist in coordinating customer activation events from pop-ups, and street sampling to in-store beauty classes to maximize customer experience of the brand.
Creation/ ideation of consumer activation merch/swag

External Partnerships

Explore, propose, plan, and execute like-minded brand partnerships alongside the manager for social collaborations or events. Both on the local (NYC) and national levels.

Reporting & Admin:

Tracking mailer performance + engagement across KOLs · Community management (Social)
Create ad-hoc competitive reports for events/activations or digital/social media best practices

Key Expierence and Skills

Social Media obsessed with a passion for beauty/ make-up, especially Korean skincare
Digital/performance marketing, social media content management + creation and/or event planning experiences a plus
Excellent written and verbal communication skills
Microsoft Word, Excel, PowerPoint. Photoshop is a plus.
0-1 years of experience in a Community Manager / PR / Agency role
Excellent analytical and project management skills
BA in Business, Marketing, Sales, or equivalent experience
Proficiency in Korean language a plus, but not required

Personal Attributes

Highly creative, positive attitude, curious
Ability to multi-task, prioritize, and self-start in a fast-paced environment
Able to work under pressure & tight schedule
Excellent communication & interpersonal skills
Adapts to changes & environments quickly and is a team player
Effective problem solver with innovative thinking
Multi-functional with strong project management skills
Energizes and enables others within the team and with cross-functional partners
Goal-driven and results-driven, striving for excellence in execution

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

CTgoodjobs

Apply Now