Brand Manager_ Vision Care

Mong Kok, Hong Kong
Permanent
Full-time

8 days ago

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.comJob Function: MarketingJob Sub Function: Product ManagementJob Category: Business Enablement/SupportAll Job Posting Locations: Mongkok, Kowloon, Hong KongJob Description:About VisionFueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtechWe are searching for the best talent for [Brand Manager].Purpose: Established and productive individual contributor, who works under moderate supervision. Serves as a developing subject matter expert on Product Management strategy and provides comprehensive knowledge of market performance and product trends. Builds broad knowledge of product development practices and drives data driven solutions for stakeholders and consumers. Leverages analytics and reporting to develop go-to-market strategies for new products. Completes a range of campaign-related administrative functions and manages tasks and deadlines for the marketing team.You will be responsible for:

Support and achieving ACUVUE brand, business growth targets and play a critical role in driving contact lens penetration with wearer recruitment
Plan and implement end-to-end consumer journey from appealing category selling story to all consumer communication touchpoints including instore, media, CRM and trade partnership
Own ACUVUE (sub-brands) communication, pricing, promotion and ensure successful new product launches to fulfill consumer needs and drive brand growth
Discover category growth drivers, consumer insights and new business opportunities to shape the category
Work closely with professional education team and sales team to have deep understanding in retail environment and support in customer development and brand recommendation
Partner with Regional Marketing Team and HK leadership team to drive innovation and deliver business goals
Handle A&P with expertise in budgeting, forecasting and pay-out analyses
Initiate and apply market research and data analytic to deliver insights and develop insights to practical plan
Evaluate the effectiveness of the company's sales and marketing programs and strive for continuously improvement
Own marketing copy clearance processes to ensure all internal and external communications are followed with compliance
Lead 3rd party agencies to deliver business goals
Act as project leader to support organizational and department growth

Qualifications / Requirements:

A Bachler Degree
Minimum of 3 years proven experience in brand marketing or media planning
MNC experience is a plus
Excellence in presentation, communication and influencing skills.
Good command of written and spoken English & Chinese.
Strong communication and interpersonal skills.
Passionate in marketing and have growth mind set for own development

#LI-Hybrid

Johnson & Johnson

Apply Now