Marketing Communications Manager

• Support the planning and execution of all Marketing Communications activities, including branding, positioning, PR and offline marketing initiatives for all Shangri-La hotels in Hong Kong
• Plan, develop and execute marketing and PR plans for selected hotel offers, seasonal promotions, partnership activations, loyalty programme initiatives and hosted events targeting both B2B and B2C in all relevant markets
• Keep abreast of industry and local market trends and PR and social media activities and generate ideas for marketing & PR campaigns and initiatives that will drive business goals
• Monitor activities of competitor hotels and trends within the industry and share the gathered information with relevant departments and senior management
• Liaise with internal stakeholders and external agencies and vendors to ensure the smooth execution of marketing programs
• Coordinate with operation team to evaluate sales performance and take appropriate action to drive the business
• Conduct market research and maintain the database to support and strengthen the developed Marketing strategies / plans for analyzing consumer behaviours and giving insights to the management

• Degree holder in Marketing, Communications, or other relevant disciplines
• A minimum of 5 years solid experience in Marketing Communications and PR agency, solid experience in local and regional media relationships
• Proven record in handling multiple projects across industries and executing initiatives across multiple brands and target markets, experience in digital marketing is an advantage
• Able to work independently, multi-tasking, self-driven and result-oriented
• A good team player with creative, detail-mind and analytical mindset
• Proficient in computer applications
• Excellent command in both verbal and written communication in English and Chinese

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