Senior Brand Manager, APAC

Lululemon Athletica

  • Hong Kong
  • Permanent
  • Full-time
  • 29 days ago
Description & RequirementsWho we arelululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.About this teamThe APAC Brand Management team leads lululemon's brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.Reporting to the Senior Manager, Brand Management (APAC), this person and industry leader will define, develop and manage the execution of brand strategy across our business with a focus on innovating established brand/business initiatives and authentically growing our emerging international channels, specific to Asia Pacific. Through relevant and innovative online and offline storytelling, the Senior Brand Manager will be accountable for inspiring and engaging guests to deliver against brand awareness goals and responsible for support around commercial goals.A day in the life Campaign Strategy Development:
  • Create briefs for assigned integrated marketing campaigns; responsible for insight development, establishing campaign KPIs, target audience, and work with cross-functional partners to ensure brief captures needs
  • Drive a deep understanding of consumer segments, insights and messaging hierarchy for campaign development
  • Partner with global and APAC cross functional teams including product and merchandising teams to co-create future vision and strategies for category programs
Campaign Operations & Go to Market Integration:
  • Lead campaign timeline development in partnership with brand and creative operations team
  • Drive the go-to-market process for assigned integrated marketing campaigns enrolling respective teams to understand the key dates and deliverables
  • Act as a partner to the regional and market teams in developing marketing plans that drive brand and category growth
Performance Analysis & Reporting:
  • Drive performance mindset when it comes to reporting and recapping campaigns to inform and apply future learnings. Empower teams with the tools to provide weekly, monthly, quarterly reporting
Qualifications:
  • University degree in business, marketing or communications
  • 8-10 years in all functions of marketing (Media, PR, Brand, Social Media, Digital, Events, etc)
  • Experience in leading cross-cultural campaigns in APAC, demonstrated results in distilling guest insight into 360 campaign orchestration for APAC markets
  • Knowledge of APAC consumer insights and market trends
  • An organized multi-tasker, proficiency in Microsoft Office, able to work collaboratively in a team environment, with strong analytical and problem-solving abilities
Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.Learn more about what it's like working for lululemon in our Asia-Pacific markets:#LI-RS1Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at . In your email, please include the position title, the location of the position and the nature of your request.

Lululemon Athletica