Marketing Manager

• Develop and maintain strategic alliances with business partners to expand brand awareness, customer database and sales through dynamic and tactical promotions/ activities;
• Promote CRM campaign and activities to strengthen customer’s relation and loyalty as well as enrich total customer shopping experience;
• Reach out to prospect and business partners to expend brand awareness and implement marketing strategic to suit the needs of the HK/ Macau travel market;
• Provide budget forecast on all marketing expenses on a job basis, ensure all activities is accompanied by a pre and post initiative report with clear ROI measurements in place;
• Provide detailed marketing expense estimation and KPI on each marketing promotion for getting management approval.

• Develop and drive integrated marketing strategy for the brand and execute the strategic marketing plan once approved by Director
• Manage in developing, modifying and executing functional/ business unit processes which affect business functional

• Develop and analyze sales data for comprehensive market report to support and benchmark promotion decision and activities

• Overall responsible for cost forecasting, ensure control and yield for each activities undertaken
• Ensure all activity is accompanied by a pre and post initiative report with clear ROI measurements in place
• Secure profitable partnerships and develop potential partnership opportunities.

• Develop and maintain strategic alliances with business partners to expand the Company’s brand awareness and/or increase revenue through dynamic promotions, publicity/PR programmes
• Support all external stakeholders negotiation, management and execution to ensure optimal shopping experiences for the customers

• Drive marketing activities to strengthen customer’s relation and loyalty to enrich total customer shopping experience
• Oversee and communicate with Operations team for all function related to corporate promotions activities internal and external cooperation

• Oversee overall planning, development and execution of advertising & PR strategies to promote The Shilla - Beauty&You to target consumers.
• Stakeholders negotiation, management and execution to ensure optimal shopping experiences for the customers

• Work with Visual Merchandising department to ensure promotion message is well communicated and organized through optimal visual displays and graphics in store

• Work with Digital Marketing team for online to offline promotion to drive conversion rate in shop

• The ideal candidate has a natural commercial attitude, and is highly motivated and results oriented.
• Minimum 8 years of related work experience and 5 years in managerial role in marketing, preferably in a Beauty, Fashion, FMCG or travel retail environment. With B2B marketing experience is an advantage.
• Bachelor Degree in Marketing/ Business Administration or equivalent
• Excellent interpersonal & team-working skills and presentation skills. Customer oriented.
• Business acumen and operations Knowledge within the Retail Industry and/or the Loyalty
• Proven strong problem-solving skills and a customer-focused mindset
• Experience working with a wide range of external providers, stakeholders and managing agencies and external partners
• Loyalty / CRM / Data experience is ideal but not a must
• Good project and time management skills
• Proficient in MS Office
• Strong written and verbal communication skill in English, Putonghua and Cantonese
• Open to innovation and contemporary approach to managing various customer profiles
• Able to work under pressure

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