Marketing and PR Pathfinder Internship (Master students only)
TransUnion
- Hong Kong
- Training
- Part-time
- Develop and execute media relations strategies, focusing on building brand awareness, thought leadership and enhancing TransUnion public image.
- Work across functions, not only limited to Hong Kong & Philippines but also TransUnion International, and understand the end-to-end project implementation.
- Gain hands-on marketing experience from execution to distribution, not limited to PR, digital, content development, CRM and social media.
- Support in materials development of press release, briefing documents, videos, digital assets, blogs, case studies, newsletters and corporate presentations.
- Assist in organizing company events, such as insight sharing events, webinars, customer events, trade shows and expos.
- Analyze media and digital marketing performance, adapting strategies for continual improvement.
- Serve as the primary contact for external agencies, ensuring alignment with local and global brand direction.
- Conduct researches to provide updates on the market and industry as well as identify opportunities for promotions, business development and growth.
- Step into the role of PR & Marketing Pathfinder Intern at TransUnion, where you’ll be the pivotal bridge between our marketing and PR strategies and the distinct needs of our APAC clients and target audience.
- In this role, you’ll harmonize our overarching marketing vision with localized initiatives, ensuring relevance and impact within the APAC market. Collaborating closely with External Communications Manager, your messaging and strategies will shape the brand voice for TransUnion.
- You will also be working closely with Marketing Manager, to develop marketing contents to promote B2B and B2C products, while sustain the thought leadership and no.1 CRA position for the APAC markets.
- The role will also allow you to access knowledge of other Marketing Team functions, for example, consumer experience team, performance marketing and social media team. While you will also work closely with peers around the globe to safeguard our branding and messaging is persistently communicated across all markets.
- Last but not least, you are a master communicator, a strategist with a flair for public relations, and the vital component that unveils TransUnion to the media world and customers, ensuring our brand story is told with impact and authenticity.
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