Communications Executive (Horloger)
- Hong Kong
- Permanent
- Full-time
- Cultivate and sustain strong relationships with key media contacts and influencers, particularly in the watch sector, to elevate the brand's image and visibility
- Take a proactive approach in pitching coverage ideas and stories to media outlets, ensuring accurate representation of the brand
- Efficiently manage press inquiries, coordinating timely and professional responses
- Prepare high-quality and compelling press materials, including press releases, media kits, and visuals
- Coordinate and execute all aspects of press and communication activities, including product presentations, new product launches, in-store animation and external events
- Track and analyse media coverage in the watch sector, compiling comprehensive reports to assess the impact of press activities
- Assist in the preparation and maintenance of press-related materials such as media lists, press kits, and briefs.
- Manage logistics for press-related activities and trips, including accommodations, transportation, and scheduling
- Stay informed about industry trends, competitor activities, and shifts in the media landscape to guide strategic press initiatives
- University degree in communications, public relations, journalism, marketing, or a related field
- Minimum of 2 years in press relations, media and event management, or public relations, preferably within the watch sector
- Strong interpersonal and relationship-building abilities
- Excellent written and verbal communication skills, with the ability to create compelling press materials and deliver engaging presentations
- Familiarity with media monitoring tools and ability to analyse and report on media coverage
- Ability to work independently and meet deadlines
- Team player with a willingness to learn
- Fluency in English and Cantonese