Assistant Digital Marketing Manager

• Responsible for the vision, strategy, execution and performance of the E-Commerce business
• Formulate media plans and optimize online channels to drive ROI of e-store including banner ad network, SEM, SEO, apps and social media platforms
• Review online media performance on regular basis, share insight and recommendations to the team to optimize returns
• Craft CRM strategy and optimize loyalty programs. Utilize digital and social media platforms to maximize interactions with customers on excellence shopping experience and services
• Handle ad-hoc projects as assigned

• Bachelor degree in E-Commerce / Digital Marketing or related disciplines
• Min. 8 years of experience in digital and e-commerce role in retail or consumer goods industry or at a sizable digital agency
• Good understanding and experience in content management and social media marketing preferred
• Proficient in both English & Chinese

Classy Wheeler