Director of Marketing & Communications / Assistant Director of Marketing & Communications

Crowne Plaza

  • Tseung Kwan O, Hong Kong
  • Permanent
  • Full-time
  • 21 days ago
Crowne Plaza Hong Kong Kowloon East is an international 5-star hotel located above the Tseung Kwan O MTR Station and the PopCorn shopping mall, making it a convenient starting point for exploring the city of Hong Kong. The hotel combines convenience and elegance, offering easy access to major attractions for both business and leisure travelers. With 359 spacious guest rooms, it provides a comfortable and modern accommodation environment, along with four unique dining venues, over 24,000 square feet of versatile event space, and recreational facilities such as a luxury spa and outdoor swimming pool.
We offer competitive compensation and benefits, including healthcare, dining discounts, global hotel discounts, and the opportunity to join a vibrant and positive professional team.
香港九龍東皇冠假日酒店是一家國際五星級酒店，位於港鐵將軍澳站及PopCorn購物商場上蓋，是遊覽香港城市的便捷起點。酒店結合了便利與優雅，為商務和休閒旅客提供輕鬆前往香港各大景點的機會。酒店擁有359間寬敞的客房，為客人提供舒適現代的住宿環境，並設有四個獨特的餐飲場所、超過24,000平方英尺的多功能活動空間以及豪華水療中心和戶外游泳池等休閒設施。
我們將提供可觀的薪酬和福利，包括醫療保健、餐飲優惠、全球酒店折扣以及加入一個充滿活力和正能量的專業團隊的機會。We are currently seeking a highly motivated and experienced Director of Marketing & Communications / Assistant Director of Marketing & Communications to join our team at Crowne Plaza Hong Kong Kowloon East. In this role, you will be responsible for developing and implementing comprehensive marketing strategies to promote our hotel's brand, drive revenue, and enhance customer satisfaction.Job Responsibilities
  • Develop and execute a strategic marketing communications plan aligned with the hotel's goals to drive overall performance.
  • Lead and mentor the marketing communications team to achieve departmental goals.
  • Oversee the hotel's brand positioning, image, and ensure consistent messaging across all marketing channels.
  • Manage the hotel's marketing budget for maximum return on investment (ROI) and cost-effectiveness.
  • Conduct market research to identify trends, customer preferences, and competitors' activities.
  • Implement a comprehensive social media strategy to increase engagement and brand visibility.
  • Build and maintain strong relationships with media partners, bloggers, influencers, and stakeholders to enhance brand visibility and generate positive publicity.
  • Monitor customer feedback and reviews, identifying areas for improvement and implementing necessary changes to enhance customer satisfaction.
  • Plan and execute campaigns, including eShop, eDM, online advertisements, joint promotions, and seasonal photo shoots.
  • Create and proofread high-quality promotional materials such as press releases, brochures, and collateral in English and Chinese.
  • Analyze and evaluate the results of all marketing activities to ensure effectiveness and make data-driven decisions.
Job Requirements
  • Degree holder in Marketing / Public Relations / Hotel & Catering Management or related discipline
  • Minimum of 5 years of experience in marketing communications preferably in the hospitality industry.
  • Sales-driven with creative and strong marketing sense as well as business acumen
  • Demonstrated leadership abilities and experience in team management.
  • Proficiency in marketing automation tools, digital marketing platforms, social media management, and content creation.
  • In-depth knowledge of digital marketing and social media platforms.
  • Strong analytical skills for data interpretation and data-driven decision making.
  • Creative thinking and problem-solving abilities to develop innovative marketing campaigns.
  • Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
  • Knowledgeable in photography, video editing, Photoshop
  • Excellent written and verbal communication skills in English and Chinese.
  • Candidates with less experience will be considered as Assistant Director of Marketing & Communications
In return, we’ll give you a generous financial and benefits package including healthcare support, dining privileges, hotel discount worldwide and the chance to work with a great team of people.So what’s your passion? Please get in touch and tell us how you could bring your individual skills to IHG.To find out more about us and to apply for this or any other jobs with IHG please contact us at 6113 7822 or visitwww.ihgjobs.hk.

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