Job DescriptionBuild shopper marketing strategy (including distribution, price, promotion and merchandizing) across key accounts and open trade channels for our brands. Identify opportunities and overcome challenges to deliver business targets.Lead the planning of instore visibility, price and promotion according to brand and channel strategies and execute with excellence.Collaborate and lead the alignment with stakeholders, including sales, marketing and finance, to support planning and execution of plans and programs.Analyse shopper and customer data, including NielsenIQ market share, market research and market information, to provide insights on latest category trends and propose actions.Track and evaluate plans against objectives, KPIs and efficiency including ROI.Closely monitor and evaluate market share performance of responsible brands and adjust plans accordingly with the aim to deliver business targets.Manage budget as assigned to ensure spending efficiency to deliver targets.Requirements:Strategic thinking and strong analytical skills, with interest in analysing data and trends and curiosity in understanding the business.Strong stakeholder management skillsStrong project management and presentation skillsGood interpersonal and communication skills to collaborate with cross functional teamsStrong resilience; able to work under pressure.Independent and accountableAgile; able to quickly react to changing environments.Experience:Minimum of 6+ years of relevant experience in trade marketing, preferably in FMCG/ Infant Milk Formula sector.Demonstrated leadership experience in developing, implementing and evaluating trade marketing plans and delivered/ overachieved targets.Proven ability in deriving insights from data (including market share data)Budget management experience.Fluent in Cantonese, English and Mandarin.Candidate with less experience will be considered as Shopper Marketing ManagerWhat's In It For YouAt FrieslandCampina, we offer competitive financial compensation, including various compensation plans, solid benefits package and flexi work arrangement.Double PayDiscretionary Performance Bonus5-Day Work WeekFlexi Work From HomeEarly Off FridayPersonal LeaveBirthday LeaveStaff BenefitsEmployer MPF Voluntary ContributionAbout FrieslandCampina (Hong Kong) LimitedFrieslandCampina (Hong Kong) Limited is a multi-national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong. Royal FrieslandCampina provides around 1 billion consumers all over the world with dairy products containing valuable nutrients. In 2022, we have 21,715 employees worldwide with annual revenue of 14 billion euro. FrieslandCampina is one of the world’s five largest dairy companies.In expanding our Specialised Nutrition business in Hong Kong with our market #1 brand Friso, we are recruiting high calibre people to strengthen our sales team to further grow our market positions.Our company has an inclusive culture that reflects our heritage. That means people here are open, friendly, straight-forward and pragmatic. Our team players are always seeking collaborations built on trust and respect, and that spirit fuels the power of ‘We’. Our culture is about embracing the power of differences in order to grow together.To learn more job opportunity in FrieslandCampina, please log in https://www.careers.frieslandcampina.com/All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.