Assistant Manager, Communications & Public Relations

Dah Sing Bank

Job Purpose:

To support execution of marketing and promotional campaigns for the retail bank, including segments, products, services and channels
To help plan and executive proactive and effective PR campaigns to increase the Bank’s positive media exposure and share of voice
To help manage and coordinate the Bank’s branch display guidelines
To support and execute Group corporate activities, including events, ESG and/or CSR initiatives as necessary
To provide team administrative support

Job Responsibilities

To support development, coordination and execution of marketing communications campaigns for RBD’s products, services and channels, and overall Bank brand positioning, including helping to formulate and articulate campaign positioning and key messages, and leveraging the full breadth of marketing communications mix, including but not limited to ATL and BTL promotions, PR promotions, digital/social media marketing, POP displays, events and sponsorships, etc.
To liaise with agencies and external parties on creative development, media placement and production for branding and marketing campaigns
To plan and execute PR initiatives within budget, including but not limited to media invitation/pitching, event run-down and coordination, drafting of press releases and speeches, press kit development, production of other related materials, post-event monitoring and follow up, etc.
To build and expand the Bank’s media network and database, identify and leverage media coverage opportunities through proactive pitching and/or media relationships (reporters and sales) to optimise media coverage,
To support and coordinate execution of the Bank's social media content strategy
To support branch activities and branch displays
To support corporate and CSR activities e.g. sponsorship and volunteer work
To ensure compliance with the Group’s corporate ID and other marketing guidelines
To support/coordinate team administrative duties as necessary

Incumbent Requirements

Degree or above with major in Business Administration, Marketing, Communications, Journalism or related disciplines
Minimum 3-4 years of relevant experience in advertising/PR agencies or retail marketing; banking and financial services experience will be a strong advantage
Good command of written and spoken English and Chinese
PR and copywriting skills and/or advertising and media planning skills preferred
Conversant in social media skills and promotions
Knowledge in print and collateral production
PC and Chinese typing skills are required
Team player with good communication and interpersonal skills
Self-motivated, good attention to details, able to multi-task and work under pressure to meet tight schedule