CRM Manager/Assistant Manager, APAC(Fashion)

ConnectedGroup

  • Hong Kong
  • Permanent
  • Full-time
  • 19 days ago
Our client is a global fashion luxury brand and they are now looking for a CRM Manager/ Assistant Manager for their APAC market.Key Job Accountability:Contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell & recruit consumers and leverage insight and data.Planning
  • Plan and deliver local CRM strategies across the brand for both online and offline encouraging customer retention, customer loyalty, promoting the brand and the new products
  • Design loyalty program, customer journey automation & CRM activities to engage consumer, build sustainable growth on membership lifetime value and is aligned with business target
  • Turn data of consumer analytic & customer journey mapping into actionable consumer insights maximize commercial opportunities
  • Partner and collaborate closely with all departments, including acquisition, analytics, eCommerce, technology, creative, and sales
Manage the local CRM Platform
  • Implement and optimize the CRM platform use, ensure it works seamlessly across the organization and captures all required information at key points in the customer life cycle
  • Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division
  • Ensuring CRM communications and database segmentation effectiveness for targeted marketing activities in respect to local behaviors
  • Manage and monitor data acquisition strategy in line with Group recommendation
Execute local CRM Programs
- Create local CRM programs to engage consumer in line with local specifics
- Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities.
- Maximize efficiency & costs: migrating when necessary to lower cost mediums
- Enhance local business opportunities through external partnershipsSkill, Knowledge & Experience Required: * Solid experience in driving data-driven CRM strategy & CRM campaigns
  • Good experience with CRM tools
  • Strong communication skill, analytical mindset and project management skills
  • Entrepreneurship and Commitment in taking new challenges and self-motivation
Our client offers competitive compensation and benefits, as well as a dynamic and fast-paced work environment. If you are looking for a challenging and rewarding career opportunity, apply to this exciting position by sharing your resume (in word format) with Winky Cheung ([email redacted, apply via Company website]).For a comprehensive list of current opportunities, please visit www.connectgroup.com.#StayConnected#ConnectedGroup#2025Momentum#CPTWCertified#SCR-dicky-cheungAll applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

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