Senior Specialist, Biddable Hong Kong, Hong Kong

  • Hong Kong
  • Permanent
  • Full-time
  • 30 days ago
DescriptionOverview of jobWPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comWe are currently looking for a Senior Specialist, Biddable to join us.Reporting of the roleThis role reports to the Associate Director, Biddable.Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
3 best things about the job: * Client Impact: Manage and optimize performance campaigns for leading brands across various biddable platforms (i.e., Google, Microsoft Advertising, Facebook, LinkedIn, and other self-serve platforms), driving tangible business results.
  • Mentorship and Development: Guide and mentor junior team members, fostering their growth and expertise in biddable media.
  • Continuous Learning: Expand your expertise in performance media as part of our growing Center of Excellence, staying at the forefront of industry trends and technologies.
In this role, your goals will be:
In three months:
  • Process Mastery: Gain a comprehensive understanding of agency and GroupM Nexus team structures, client performance requirements, and digital ad operations workflows, particularly as they relate to biddable platforms.
  • Operational Excellence: Seamlessly implement workflow processes for performance-based campaigns and ad operations across key biddable platforms, including tagging through DCM.
  • Independent Client Management: Take ownership of assigned client accounts, building strong relationships and understanding their business objectives. Leverage your solid knowledge base to confidently address client and planning team requests independently.
  • Team Support: Provide guidance and support to junior team members, contributing to their professional development.
In six months:
  • Account Expertise: Develop a deep understanding of all key accounts and their performance and ad operations requirements, with a focus on biddable campaigns.
  • Process Optimization: Identify and implement process improvements to enhance reporting, management, and collaboration for internal and external teams, specifically within the context of biddable platforms.
  • Campaign Optimization: Achieve significant improvements in campaign performance through optimizations on various biddable solutions, working closely with internal stakeholders.
  • Mentorship: Actively mentor and train junior team members, sharing best practices and knowledge related to biddable media.
In 12 months:
  • Industry Expertise: Stay updated on the latest upgrades and enhancements in biddable platforms.
  • Performance Improvement: Drive noticeable year-on-year performance improvements for managed accounts across biddable platforms.
  • Service Expansion: Increase the adoption of other biddable services within the client portfolio.
  • Data-Driven Insights: Analyze key metrics and benchmarks for different biddable platform formats, providing valuable insights to the team and clients.
  • Client Education: Amplify client knowledge on the strategic approach and value of biddable platforms.
  • Leadership: Lead and manage projects independently, ensuring timely delivery and exceeding client expectations.
What your day job looks like:
  • Campaign Management: Independently develop and execute platform strategies and activation (i.e., Google, Microsoft Advertising, Facebook, LinkedIn, and other self-serve Platforms) and reporting of performance and digital campaigns across multiple brands.
  • Multitasking and Prioritization: Manage multiple projects simultaneously, ensuring timely delivery and meeting expectations.
  • Performance Optimization: Analyze campaign data on various biddable platforms to identify trends and insights, developing and implementing optimization strategies to achieve client KPIs.
  • Knowledge Dissemination: Facilitate continuous learning and knowledge sharing within the team and broader organization, particularly related to biddable media best practices.
  • Cross-Functional Collaboration: Effectively work within and lead cross-functional teams involving clients, internal teams, and media owners.
  • Team Development: Mentor and guide junior team members, providing training and support to enhance their biddable media skills.
Minimum qualifications:
  • 2-3 years of relevant experience in performance marketing
  • Thorough understanding of all key biddable mechanisms and their implications
  • Strong communication and presentation skills, with the ability to confidently interact with clients.
  • Fluent in spoken and written English and Cantonese.
  • Proven ability to mentor and develop junior team members.
  • Demonstrated ability to manage projects and accounts independently.
  • Candidate with less experience will be considered as Specialist
Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice ( for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.#LI-Promoted

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