Manager, Marketing (Communication and Activation for international market)
The Walt Disney Company
Lantau Island, Hong Kong
Permanent
Full-time
1 month ago
Job Posting Title: Manager, Marketing (Communication and Activation for international market)Req ID: 10084152Job Description:Strategize, translate business into powerful communication platform, ideate and plan for Integrated Activations in target markets to drive business.Lead market activations based on consumer relevant touch points at both paid and own channels; and influence the earned channels/partnership/broadcast activations with desired strategic directionsExcellence in execution follow through and clear KPIs to measure success and accumulate learning for each campaignDrive activation innovations, project manage activations along the process and holistically connect consumers funnel from inspiration to consideration/conversion phases, i.e. needs to connect communication experiences and influence the messaging when consumers are driven to Disney’s ecosystem, e.g. website/apps etc.Develop annual/multiple-year activation campaign planning, franchise lead business reviews and measures of budget use & campaign effectiveness.Collaborate with cross functional teams to support the in-market activations per annual planning.Manage budget across to make sure it well-spent & allocated to influence back strategy team, rather than managed by assigned budget.Key contact window to support and traffic control creative requests from other departments, in particular Distribution Marketing and Digital Business to identify the most effective and efficient solutionsJob requirementsBachelor's degree in business/ marketing or related disciplinesAt least 10 years of solid B2C marketing experience in companies that are best-in-class in marketing discipline especially in creative planning, digital and social commerce management, end-to-end digital and social commerce experience is a mustExposure in creative/digital agencies/e-commerce for regional marketsVertical and lateral influence skills to effectively manage multi-cross functional teams within marketing and beyond.Proactive and versatile enough to embrace different ideas and yet can translate into meaningful implications on strategies and plans.Good conflict management and strong negotiation skillsExcellence communication skillsFluent in written & spoken English#LI-GN1HKProfessionalJob Posting Segment: Commercial StrategyJob Posting Primary Business: Marketing (HKDL)Primary Job Posting Category: Advertising/Marketing CommunicationsEmployment Type: Full timePrimary City, State, Region, Postal Code: Lantau Island, Hong KongAlternate City, State, Region, Postal Code:Date Posted: 2024-03-25
