Senior Marketing Manager, Retail Products - Wealth & Personal Banking
HSBC
- Central, Hong Kong
- Permanent
- Full-time
- Develop effective strategies and mechanics to drive card acquisition and portfolio growth for different customer groups/segments via different channels
- Leverage market/portfolio analysis and segmentation study to understand customer needs and grow base and volume
- Collaborate with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
- Manage budget and track expenses in accordance with the department’s guidelines
- Ensure all activities adhere to established marketing processes and policies and reinforce the brand values
- University graduate in business studies or marketing is preferred
- Experience in a marketing role of no less than 8 years, with a good understanding of banking products would be highly preferred
- Solid broad based business experience within a Financial Service based institution, or an innovative customer/service-based institution
- Be passionate about the customer and be obsessed with customer outcomes
- Demonstrating ability to identify strategic needs-based solutions both now and in the future
- Proven understanding of customer insights and their role in marketing strategy development and delivery as well as marketing communications development
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
- Ability to think innovatively, shaping and communicating new concepts
- Excellent communication skills – fluent in Cantonese/Chinese (writing) and English. Putonghua would be a plus
- A team player with good interpersonal skills and the ability to perform multi tasks and meet tight deadline