Brand Manager - Global Healthcare/FMCG
Michael Page
- Hong Kong
- Permanent
- Full-time
- Analyze sales and market data, providing insights and developing strategies to achieve target revenue and enhance brand equity.
- Develop, execute, monitor, and evaluate various marketing programs, including managing materials development, vendor relationships, and merchandising activities, while adhering to budget constraints, to foster brand growth.
- Lead the new product development, work closely with internal and external teams to ensure timely launches of innovative and revamped products, involving brand strategy development and communication.
- Assess brand performance and propose/implement appropriate plan adjustments to achieve optimal outcomes.
- Identify new opportunities in the market to maximize brand awareness and increase consideration among professionals and mothers.
- Exercise sound business judgment across assigned brands, encompassing aspects such as creative development, media planning, market positioning, pricing, and promotional activities.
- Perform product management including A&P management, forecasting, product training, and handling customer inquiries.
- Regularly monitor sales performance, competitor activities, and market trends, providing timely reports for management review.
- Collaborate closely with Sales, Trade Marketing, and CRM teams to deliver credible presentations and education to business partners and customers when necessary.
- Work with the ethical marketing/affairs department to identify the most compelling product claims based on research and technical materials.