Senior Social Media Executive

Lane Crawford

  • Hong Kong
  • Permanent
  • Full-time
  • 1 month ago
Lane Crawford is an internationally renowned luxury department store with over 170 years of success, delivering an exceptional and eclectic product curation with dynamic Asian spirit and values. As a Senior Social Media Executive, you will be the subject matter expert responsible for developing strategic social media campaigns, creating engaging content, analysing performance metrics, and collaborating with cross-functional teams to enhance brand presence and drive customer engagement.The Role
  • Lead comprehensive social media strategies across multiple platforms such as Facebook, Threads, Instagram, YouTube, and Instagram Broadcast
  • Create visually appealing and engaging content that reflects our brand identity and resonates with our target audience.
  • Leverage data-driven insights to enhance content strategy and boost overall social media performance
  • Analyse and report on social media performance using analytics tools to optimize campaigns and improve engagement metrics.
  • Work closely with marketing, e-commerce, PR, and merchandising teams to ensure cohesive brand messaging across all touchpoints
The Ideal Candidate
  • Degree holder in Marketing or related disciplines
  • A minimum of 2 years of relevant experience in social media; preferably in the Retail industry or from agency
  • Strong understanding of social media platforms and best practices
  • High proficiency in Design tools (Figma, Photoshop and other creative software)
  • Good command of both spoken and written Chinese and English
  • Able to work independently in a fast-paced environment with strong attention to detail.
BenefitsAt Lane Crawford you work hard and play hard while we take care of your wellbeing. Your annual holiday leave is supplemented by special leave for birthday and work anniversaries, time off to celebrate key holidays and Summer Fridays. Our enhanced medical, dental, pension benefits and life insurance give you peace of mind. And it's true, that all our permanent staff can enjoy staff discount and visit our legendary staff sales! You can develop your skills and knowledge on the job supported by curated learning experiences at The Academy, and have the opportunity to work with, and be exposed to, a team of internationally minded professionals who will support and stretch your career development. We offer staff wellness programmes to nurture mind, body and spirit in our head office and stores. We treasure opportunities to come together, whether it's at an office Happy Hour, networking in the "Gin Den" or our Talk of The Town Staff Parties.Personal data provided will be used for recruitment purposes only. By applying for this position, you consent to the collection, use and disclosure of your personal data to Lane Crawford Joyce Group. Your personal data will be processed in accordance with our Privacy Policy.

Lane Crawford